Lawyer Magazine, BLF, Helps Attorneys Focus Their Marketing Content and Enhance Advertising Efforts

Tampa, FL February 1, 2012 – Lawyers that are looking to increase their client conversion and marketing results in 2012 will want to get the latest copy of Bigger Law Firm, a magazine for attorneys. The February magazine covers the latest strategies to create rich content, use outdoor marketing, and harness the power of social media to expand a law firm’s reach not only locally, but globally.

The February magazine covers the latest strategies to create rich content.

“Rule number one is that you must have engaging content on your website, marketing collateral, and offline strategies or you will be ignored,” said Bigger Law Firm‘s editor Krystina Steffen. “Take the time to read how you can unlock the writer within you and reinvigorate your firm’s communications.”

The legal magazine also covers how electronic billboards can reach sought-after clients. With costs for this type of advertising decreasing and the message easily updated, law firms should explore how this can help them attract a future client base. Bigger Law Firm also talks to Steve Ratner from Ivy Creative, who has a wealth of experience in ad slot buying. TV commercials and how a firm’s message might need to change with the seasons is critical to be successful in this medium.

“Many attorneys have also come to us asking us about the relevance of starting a Google+ page and using QR codes in their marketing,” said Steffen. “ Bigger Law Firm is known for showing readers how to create a social media page and access resources to create ways for smartphone users to connect with the firm easier.”

Proactive attorneys are also using LinkedIn and the connections they make on the site much like a Rolodex to mine for business and speaking engagements. Having a good profile, sharing articles and presentations, and being an active part of discussions on the site can positively impact a firm’s business.

“It’s also interesting to note that attorneys who are blogging about political content are getting more site visits and inbound links in this election year,” said Steffen. “We’ve seen a big up-tick for firms that research political issues well, convey the content in a no-spin way, and show how it relates to their practice area.”

Readers of the lawyer magazine also receive a free Law Firm Newswire press release for every month of subscription to help with their law firm marketing. To learn more about how to build a Bigger Law Firm™, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306
http://www.seolawfirm.com
Facebook: http://www.facebook.com/pages/The-Bigger-Law-Firm-magazine/209258985809522
Twitter: http://twitter.com/blfmagazine

View Larger Map

• Set Your Law Firm Website Apart: Give Attention to Details Others Ignore
  Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. [...]
• Content’s New Role in Law Firm Marketing
  There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content. What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of [...]
• Niche Marketing Offers Advantages for Law Firms
  Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys. Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding [...]
• Law Firm Marketing By Design for Different Practice Areas – Part II
  We recently covered design and color schemes for divorce lawyer, personal injury lawyers, and bankruptcy lawyers. This week, we wrap up our two-part series with immigration, criminal defense, employment, and estate planning lawyers. Immigration Lawyers Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. [...]
• Law Firm Marketing By Design for Different Practice Areas – Part I
  There is a difference between web design and web development. The design is the style, layout, graphics, and more. Development is when the design meets programming with content integration and page building. In this section, we will focus on the design. A website is much like a work of art. It needs to say something [...]

Print PDF

See other news sources publishing this article. BETA | Tags: attorney magazine, attorney marketing, attorney website, attorney websites, law firm magazine, law firm marketing, law firm website, law firm websites, lawyer magazine, lawyer marketing, lawyer website, lawyer websites, legal magazine, legal marketing, magazine