Magazine for Lawyers Goes Digital with 13th Issue
Tampa, FL (Law Firm Newswire) November 13, 2012 – One year after it launched as a print publication, the Bigger Law Firm magazine is offering digital subscriptions and selling single issues for AmazonKindle.
Last year, the Bigger Law Firm magazine’s premier issue hit mailboxes. That month, hundreds of lawyers received the publication for the first time. Today, thousands of attorneys and law firms across the United States have learned from BLF Magazine, pushing the legal marketing publication to expand to new outlets.
In BLF’s 13th issue titled “1 Year,” magazine founder Jason Bland discusses the reasoning behind starting the magazine as a print publication. In his monthly column “Search Engine Optimization Obiter Dicta,” he talks about the resistance he encountered from within the magazine’s parent company, Adviatech.
“There is something about print that feels authentic . . .. Anyone can pop out an ebook and see what happens. Some at Adviatech thought that was the best route to test out this lawyer magazine idea of mine. Even when I sat down with the staff members I had selected to write for the magazine, they admitted that they were not confident – and some even argued against it – but I held firm to the position that BLF would start as a print-only publication,” said Jason Bland.
Bland continued by saying, “For this to work, it had to be great. I knew that if this magazine could succeed in print, it could become a huge success in any format. ”
One year after publishing its first issue, the lawyer magazine is offering digital subscriptions at just $3.95 per month and print subscriptions (which include access to digital issues) for $9.95 per month.
The slim publication covers online marketing, practice management, social networking, expert advice and reviews mobile apps that can help law firms. It’s the only legal marketing magazine written entirely by law firm marketing experts who work directly with attorneys.
BLF Magazine also decided to outsource their print and delivery after one year of handling order fulfillment in house.
The new digital subscription levels aren’t the only new changes. The magazine also offers single Kindle ebook issues for sale on Amazon.com as well as single issue print and digital formats from HP Magcloud.
What started as a magazine for attorneys is now a magazine for attorneys on the go. In November of 2011, the inaugural issue was titled “The Evolving Lawyer.” But one year later, BLF has become the evolving magazine.
To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com
Bigger Law Firm™, a magazine for attorneys
3016 N US Highway 301
Tampa, FL 33619
Bigger Law Firm™, a magazine for attorneys
567 Sutter St.
San Francisco, CA 94102
- BLF November 2013
Volume 25: Saying More with Less – November 2013 Saying more with less. As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages. VIRTUAL [...]
- BLF October 2013
Volume 24: Creating Infographics That Work – October 2013 Using Infographics for Attorney Marketing Infographics have become widely popular over the past several years as a technique for quickly presenting concepts in a visual, memorable and easily sharable format. What makes a good infographic and how can you get your efforts noticed and shared? MESSAGING [...]
- BLF September 2013
Volume 23: The Ultimate Guide to Link Schemes – September 2013 Since publishing the first link- building guidelines, Google has not loosened its policies. Engineers look at what they have allowed and how it has been abused, then make a sweeping change to the algorithms. Then, they tell the public. They don’t announce these rules [...]
- BLF August 2013
Volume 22: You Ought To Be In Pictures – August 2013 Two fairly significant market changes have convinced law firms to take the plunge into video. YouTube, the ubiquitous video channel, was acquired by Google, which means video is now a huge component of search engine optimization, and Facebook has added a video component to [...]
- BLF July 2013
Volume 21: The Future of SEO – July 2013 Google’s stated mission is to “organize the world’s information.” To that end, Google and other search engines want to link users to the very best and most relevant websites for any given query. The best sites, objectively, are not those managed with the best SEO practices, [...]
- BLF June 2013
Volume 20: Google Penguin 2.0 – The Marketing Guide Every Lawyer Must Have – June 2013 Google Penguin 2.0 has arrived. But don’t panic. Your guide of what to expect, how to react, and how to move forward with your online marketing is right inside. After months of anticipation, fear mongering, and speculative coverage of [...]
See other news sources publishing this article. BETA | Tags: attorney magazine, attorney marketing, attorney website, attorney websites, law firm magazine, law firm marketing, law firm website, law firm websites, lawyer magazine, lawyer marketing, lawyer website, lawyer websites, legal magazine, legal marketing, magazine