The Bigger Law Firm magazine Looks At The Use of Video, Google Analytics, and the Cloud In The August Issue
Tampa, FL (Law Firm Newswire) August 13, 2013 The August issue of Bigger Law Firm, a magazine for attorneys, looks at how attorneys are using video to enhance and expand their marketing efforts, explains how Google Analytics can help target leads and determine site pitfalls, charts how the Cloud can be instrumental in solving storage issues, tries out two new inbox management tools, explores Tumblr, questions if Google has banned press releases for SEO purposes, and maps out a system for managing firm leads.
Video production by individual lawyers and by all manner of law firms is at an all-time high. “You Ought To Be In Pictures: Branching Out Into Video Production for Online Marketing,” by Barbara Atkinson, examines how firms are using the increasingly popular visual tool to introduce their firms and their expertise to audiences and gives tips on how to get started.
In “Digging Deeper into Analytics: Event Tracking,” Ryan Conley explores how
Google Analytics can do much more than give users broad statistics about how many people visit or link to a site. There are a number of useful, targeted tools just waiting to be implemented.
In “Achieving Inbox Zero,” writer Kerrie Spencer explores two inbox management tools, Mailstrom and Mailbox, and compares which one best helps busy attorneys manage the burdens of an overwhelmed inbox.
August’s Product Spotlight, “Legal Workspace Wants to Take Your Firm into the Cloud,” by Brendan Conley, looks at how cloud-based law firm technology Legal Workspace provides access to applications and documents from any device, from the firm’s computers to a smartphone.
Writer Justin Torres breaks down how firms can ensure their site is code compliant in
“How To: Make Sure Your Site’s Code is Compliant.” A poorly coded site can be slow, explains Torres, and difficult to maintain. Poorly coded sites hurt search engine ranking and are vulnerable to exploits. Everything from responsive design to banner slideshows should be reviewed regularly to stay up-to-date, and newly released alternates should be explored as they become available.
In this month’s “Get Social,” Brendan Conley looks at why more firms are looking to utilize the concise, visually-oriented social media tool that is Tumblr, and what it can do for marketing efforts. “As the use of electronic social networks has exploded,” writes Conley, “the importance of word-of-mouth marketing has only increased.”
“Optimize Your Client Intake,” by Kristen Friend, shows how even a simple system to handle lead intake can make a huge difference in a firm’s bottom line. “Having a consistent process for lead intake is good business,” states Friend. “Do not judge the quality of a lead before you have taken the time to hear a person’s whole story.
Plus, the magazine comments on Google’s new controversial stance on press releases being used for link building. Have they banned this popular practice?
Bigger Law Firm™, a magazine for attorneys
3016 N US Highway 301
Tampa, FL 33619
Bigger Law Firm™, a magazine for attorneys
567 Sutter St.
San Francisco, CA 94102
- BLF November 2013
Volume 25: Saying More with Less – November 2013 Saying more with less. As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages. VIRTUAL […]
- BLF October 2013
Volume 24: Creating Infographics That Work – October 2013 Using Infographics for Attorney Marketing Infographics have become widely popular over the past several years as a technique for quickly presenting concepts in a visual, memorable and easily sharable format. What makes a good infographic and how can you get your efforts noticed and shared? MESSAGING […]
- BLF September 2013
Volume 23: The Ultimate Guide to Link Schemes – September 2013 Since publishing the first link- building guidelines, Google has not loosened its policies. Engineers look at what they have allowed and how it has been abused, then make a sweeping change to the algorithms. Then, they tell the public. They don’t announce these rules […]
- BLF August 2013
Volume 22: You Ought To Be In Pictures – August 2013 Two fairly significant market changes have convinced law firms to take the plunge into video. YouTube, the ubiquitous video channel, was acquired by Google, which means video is now a huge component of search engine optimization, and Facebook has added a video component to […]
- BLF July 2013
Volume 21: The Future of SEO – July 2013 Google’s stated mission is to “organize the world’s information.” To that end, Google and other search engines want to link users to the very best and most relevant websites for any given query. The best sites, objectively, are not those managed with the best SEO practices, […]
- BLF June 2013
Volume 20: Google Penguin 2.0 – The Marketing Guide Every Lawyer Must Have – June 2013 Google Penguin 2.0 has arrived. But don’t panic. Your guide of what to expect, how to react, and how to move forward with your online marketing is right inside. After months of anticipation, fear mongering, and speculative coverage of […]