Bigger Law Firm Magazine Highlights Accessible Design and Content Best Practices for Your Clients, Competitive Intelligence and Gamification in Business Training for Your Legal Team
Tampa, FL (Law Firm Newswire) July 17, 2014 - In 2014's June/July Issue, BLF takes a two-pronged approach to maximizing your law firm's business potential. With strategies to attract, accommodate and keep your web visitors, BLF helps lawyers reach out to prospective clients. Then, to build your firm from within, the issue covers new technologies and new mindsets to enhance your expertise and marketing impact.
This issue's feature advises legal marketing teams to “Design for All.” More and more seniors are heading online – in fact, they belong to the fastest-growing web demographic. Yet few websites cater to their unique needs and preferences, and it is easier to frustrate older, less experienced web users with design roadblocks. BLF's Art Director, Kristen Friend, breaks down the best strategies to make your website senior-friendly while enhancing it for users of all demographics.
Diane Dean-Epps gives readers “The 411 on 404 Pages,” offering advice and inspiration to keep visitors happily with you even when they reach a dead end.
Falsifying social media popularity is a terrible idea. Buying support goes against the policies of almost every website in existence. But even if your firm abstains from such shady practices, it can still fall victim to click farmers and fraudulent followers who damage your brand for their own gain. Brendan Conley tells readers how to fight back in “If It's Fake, It Will Cost You.”
Few law schools offer courses in marketing one's firm. But in today's competitive legal industry, lawyers need business and advertising savvy to survive. Fortunately, games and learning programs can build that knowledge in as few as five minutes a day. Kerrie Spenser reviews the options in “Gamification for Business Development.”
Over the last few years, quality content generation has become the key to SEO success. But what exactly makes a blog entry high-quality? How does a firm get started on useful articles? In “Content Creation Best Practices,” Ryan Conley demystifies this important but abstract goal with concrete and actionable steps.
TrackMaven, the rapidly expanding competitive intelligence agency most recently seen at SXSW 2014, preaches the power of “Harnessing Competitive Intelligence for Legal Marketing.” Cara Tucker sat down with TrackMaven's Sabel Harris to learn the benefits of and secrets to unlocking information about one's competitors to make better-educated, more effective marketing plans of one's own.
Which is important for a law firm's website to establish: authority or popularity? In “The Future of Search,” Brendan Conley pulls apart the differences between these two often-conflated elements of search engine ranking algorithms.
Digital convergence knits the wide variety of legal marketing technologies together to work in harmony. IT, entertainment, electronics and telecommunications can combine to fulfill a wide variety of needs in a single stroke. As Justin Torres relates in “Digital Convergence: From Maybe to Mandatory,” law firms can create an excellent client experience by uniting their online and in-office efforts.
In this issue's “Taking the Law Into Your Own Handheld,” Kerrie Spenser elucidates the pros and cons of Viivo, a new encryption service designed to interact with online storage. Extra encryption may provide the additional security and peace of mind a firm's most sensitive documents need in the cloud.
In his “Obiter Dicta,” Adviatech founder Jason Bland details the evolution of directories on Google's search engine. A proliferation of gateways will no longer bring new clients; useful content and honest voices will. To jump to the top of the list, a firm needs to stop reporting on its practice area and start speaking for it.
To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com
- BLF March / April 2015
Volume 33: Building Pay-Per-Click Landing Pages for Law Firms What Pay-Per-Click Ad Landing Pages Work Well for Law Firms? There may be no such thing as a buy-now mode when people are looking for an attorney. Potential clients are likely to have important legal concerns on their minds. Most are prepared to do some research. […]
- BLF January / February 2015
Volume 32: Smart Marketing Strategies for 2015 SEO and content marketing continues to trend toward high-quality content that fills the need of an audience. Fortunately, your law firm directly benefits from such a shift. The focus on content with meaning and integrity is consistent with your firm’s goal to present itself as a competent, knowledgeable […]
- BLF October / November 2014
Volume 31: Hitting the Links - October / November 2014 Learn about the power of quality that is emerging in Google’s algorithms. Any firm that wants a page one, rank one website has to embrace the principle of quality in SEO for firms working with Google’s alogrithms. And applying it to link building is the […]
- BLF August / September 2014
Volume 30: Google Panda 4.0 - August / September 2014 Panda 4.0: A Guide Google is getting better at ranking poor-quality websites lower on every search results page. The latest changes to Google’s algorithm mark a good opportunity for firms to perform a complete review and make sure that older, low-quality content is not dragging […]
- BLF June / July 2014
Volume 29: Design for All - June / July 2014 Design for All Seniors belong to one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Make your website […]
- BLF March / April 2014
Volume 28: The Strength of Google+ - March / April 2014 Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. VIRTUAL […]