» 2010 » December

To Quote or Not to Quote in Law Firm News Releases

Posted on: Dec 28, 2010

A press release or news release is supposed to be on a topic of interest related to your law firm. However, some firms find it challenging to strike a balance between information from the anonymous third party writer and quotes from personnel and attorneys within the firm.

There really is not a golden rule to follow. If the attorney is commented on a large public case, then their comments will be the topic of the news release, therefore requiring more quotes from the attorneys. If the news release is about an event, then details about the event, its location, time, and so Read more…

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

The Lawyer Press Release Writing List

Posted on: Dec 13, 2010

Here are a few items to help you with your news release.

1) The Title – It all starts here. Make sure your title is declaring something and that you use a keyword. For example, “Boston Personal Injury Lawyer Wins Case”.

2) Summary – The summary should reaffirm what the title is declaring with a little extra detail. But don’t give away the story; you want the reader to view the whole piece.

3) Body – You now have 300 to 1,000 words to make your point, tell your story, and excite the reader into calling your firm or at least into visiting your Read more…

Posted in Press Release Writing and tagged , , , , , , ,

Video and Legal News

Posted on: Dec 6, 2010

To make your law firm’s press release drive new cases to your law firm, two things have to happen.

First, the press release has to get read. With Law Firm Newswire’s powerful legal news network made up of Google News, Topix, LawLink, a dozen social networks, and many, many, many more websites, blogs, practice area specific, and news networks, getting read is not a problem.

Second, your press release has to convince people to call your law firm. This can be done by writing interesting press releases that are relevant to current events and mainstream news. The other way to attract a little Read more…

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,