» 2011 » January

Legal News Must Be Unique

Posted on: Jan 31, 2011

At Law Firm Newswire, we have to reject press releases each month that are not made up of unique content. Sometimes, law firms will post a press release on their blog and decide to distribute it at Lawfirmnewswire.com a few days later. This is a problem.

One of the places your news goes to when submitting a release at Law Firm Newswire is Google News. If Google sees an article in Google Search or Google Blog Search before it ends up on Google News, they will often times not publish it in the Google News channel.

Aside from losing a huge market that Read more…

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Catchy Titles Catch Conducive Cases Quicker

Posted on: Jan 24, 2011

To get the most of your legal news releases, we have put together a checklist to help you draft a catchy title that will reel in readers. While your press release may get distributed across a strong network of websites, news outlets, social networks, and blogs, if your title is not interesting, the release will not bring in the readers.

1) Who do you want to read this press release? If it is colleagues, you can use terms that are often exchanged among other lawyers. This will attract a niche audience of your colleagues and not the general public.

2) Do you want Read more…

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

A Simple Way to Get SEO Value from Your Legal News Release

Posted on: Jan 17, 2011

A press release distribution routine is a viable way to build links back to your law firm’s website. It is also a great way to drive traffic to your site.

The best type of link to have pointing back to your site is a hyperlinked keyphrase. Keyphrases that are hyperlinked tell Google what your website is relevant to. If Google sees a lot of links pointing to a site that say “Boston divorce attorney”, “St Louis business lawyer”, etc, over time they will identify your website with that keyphrase.

An easy way to include keyphrases into your press release is by using them Read more…

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Videos in Legal Press Releases

Posted on: Jan 10, 2011

A picture is worth a thousand words,‭ ‬and‭ ‬there are‭ ‬30‭ ‬pictures per second in a video,‭ ‬that equals a lot of words.‭ ‬Traditionally,‭ ‬press releases have been sent to editors with relevant images.‭ ‬However,‭ ‬things are different now.

You write your legal news releases to your audience,‭ ‬not a newspaper editor.‭ ‬You want to communicate directly with your potential‭ ‬clientele.‭ ‬With Law Firm Newswire’s Premium Distribution,‭ ‬you can communicate with words and video by distributing a video with your press release.

The video could be a commercial or it could be someone in your office reading the press release.‭ ‬Someone reading the Read more…

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Two Legal News Release Writing Taboos

Posted on: Jan 3, 2011

When writing a press release for your law firm, you have to be interesting, direct the topic and language towards your target clientele, but also make sure you follow some rules.

While your press release goes into Google News, Topix, LawLink, and dozens of other networks and websites, it needs to get manually syndicated to build those rich relevant inbound links to your website. That means, you have to have quality news content to get your legal news release to grow legs and build links.

Here are two common taboos that will most certainly stop your press release from going beyond your Read more…

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