A Simple Way to Get SEO Value from Your Legal News Release
The best type of link to have pointing back to your site is a hyperlinked keyphrase. Keyphrases that are hyperlinked tell Google what your website is relevant to. If Google sees a lot of links pointing to a site that say “Boston divorce attorney”, “St Louis business lawyer”, etc, over time they will identify your website with that keyphrase.
An easy way to include keyphrases into your press release is by using them after a quote. For example, rather than having a quote followed by “said attorney, John Smith” have it end with “said Kansas city elder law attorney, John Smith” (using your own keyword of course).
This is an easy way to include links into the body of your press release without compromising the reader’s experience. You should also use a legal news distribution server like Lawfirmnewswire.com that allows hyperlinked keyphrases in press releases.
Posted on January 17, 2011 in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution