Multiple Lawyer Quotes Sell Your News
In basic terms, the art of making a press release successful comes down to making your law firm’s news sound like third party journalism. Sure, it may go out through Law Firm Newswire but the end user may read it on a third party news site, blog, social network, or in a newsletter related to your practice area. If it sounds like a real news story, it will go further and attract more readers.
To make your news sound more like news and less like a one sided press release, get everyone in your firm involved. Get quotes from other attorneys and staff members. Or, go in with another law firm that you work closely with so that your news piece shows expert commentary from multiple sources.
When writing your piece, think about it as if you were reading it in your local paper, Business Journal, or national paper. The more your press release sounds like journalism, the more credible your news will be, which means it will yield greater results for your firm.
Did you know you can get a $45 news distribution on Law Firm Newswire for less than $25/month? Thanks to a partnership with the Bigger Law Firm magazine, you can! Learn more at http://www.biggerlawfirm.com.
Posted on March 12, 2012 in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution