Recently, we talked about how submitting press releases to local news publications is a still a valuable way of getting exposure to your law firm. We also recommended that you write a press release differently for a public online release than you would for a newspaper’s editor. Here are some ways to make your press release connect with your target audience.
Make the tone of the press release sound like a news story, not a corporate announcement. By writing the press release like it was drafted by an unaffiliated journalist, you give the article more credibility. Give useful information such as announcements, (more…)
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