Offer a New Perspective to Get High Profile Cases
When writing a press release about a case that your firm is not involved in, it is important to offer a new perspective. In states where its allowed, lawyers can capitalize on a high profile case by writing a news release about the details and offering their thoughts and comments.
High profile cases are often heavily searched for through both social networks and Google News, so putting information on the web related to such case could send a lot of valuable traffic to your firm’s website.
However, in order for this to be effective you absolutely must offer something new. If your firm is saying the same thing as television commentator or other attorneys, the release will not position your firm as knowledgeable and experienced. However, giving a new perspective will make your firm stand out and possibly help it attract high profile cases in the future.
Posted on May 21, 2012 in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution