» Adding Downloadable Documents to Your News Releases

Adding Downloadable Documents to Your News Releases

Posted on: Sep 24, 2012

Your law firm’s news should be intriguing and helpful to your target clientèle. But getting people to read your news is also important and media elements can help.

As search engines, social networks, and news aggregates like Google News pick up your press release, they crawl the rest of your news looking for pictures, videos, and even PDFs. You should take advantage of this when writing a press release and think beyond your logo.

Including PDFs can add real value to your press release. Have you written a report related to one of your practice areas? Been included in a major publication like the Wall Street Journal, USA Today, New York Times, or trade publication? Scan it to a PDF and make it apart of your news release.

Adding PDFs to your press release gives the reader something more to read. It also builds credibility by showing that you truly are and expert and authority in your practice areas.

To learn more, visit http://www.lawfirmnewswire.com.

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