Clients are More Important than News Editors
Traditionally, a press release was written with a newspaper editor in mind. The article had to be about your law firm and something interesting that it had done or was going to do.
Times have changed. Some events, like winning a big case, are newsworthy, and a traditionally styled press release is appropriate to send out to local publications. But an online news release needs to be drafted a little differently.
Online, you are not trying to attract the attention of an editor but rather your target audience. When a potential client is reading your news, they expect it to sound like an easy to read article providing information, statistics, quotes and details. It should sound like a story about your firm and the event, not a dry statement of facts ending in # # #.
Therefore, when drafting online press releases, write them in a way that your future clients will find easy to read and understand.
To learn more, visit http://www.lawfirmnewswire.com.
Posted on September 17, 2012 in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution
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