» Clients are More Important than News Editors

Clients are More Important than News Editors

Posted on: Sep 17, 2012

Traditionally, a press release was written with a newspaper editor in mind. The article had to be about your law firm and something interesting that it had done or was going to do.

Times have changed. Some events, like winning a big case, are newsworthy, and a traditionally styled press release is appropriate to send out to local publications. But an online news release needs to be drafted a little differently.

Online, you are not trying to attract the attention of an editor but rather your target audience. When a potential client is reading your news, they expect it to sound like an easy to read article providing information, statistics, quotes and details. It should sound like a story about your firm and the event, not a dry statement of facts ending in # # #.

Therefore, when drafting online press releases, write them in a way that your future clients will find easy to read and understand.

To learn more, visit http://www.lawfirmnewswire.com.

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