The power of online press releases is the ability to speak directly to your target audience. You can write a news story that connects to the concerns of your ideal client, and you can get your news read by the masses while controlling 100% of the message.
Including a press contact is still a good practice when submitting press releases online. The contact person, title, phone number, and email can help interested persons get in touch with your law firm. When including that contact information, think beyond editorial contacts and consider the consumer. In addition to including the standard contact information, always include links to your Twitter, Facebook, LinkedIn, and Google+ profiles. While a reader of your press release may not be in a position to contact your firm right away, they may be interested in what you have to say. Make it easy for them follow you.
To learn more, visit http://www.lawfirmnewswire.com.
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