Press releases about law firms can often times get more traffic if the firm puts less emphasis on the firm’s name.
There are two common types of press releases written by law firms. The first, is a release regarding winning a large case or getting a sizable settlement. The second is a release about adding a partner or new attorney to the firm.
When writing press releases about your law firm, you should still emphasize your keywords. For example, your news piece will attract more of an audience if the title says “New York Personal Injury Law Firm Adds Two Attorneys to Queen’s Office” rather than “Smith & Smith Welcomes Two Attorneys to Firm.”
The press release will, of course, mention the law firm name several times within the body, so anyone searching for the firm will find the news piece. What your news release really needs is a way to connect with an audience that may not know your name — which is why, even when the press release is about your firm, your firm’s name should come second to keywords.
To learn more, visit http://www.lawfirmnewswire.com.
Posted in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution