When drafting a news release, some law firms might be tempted to treat it as a sales letter. However, to improve your syndication and readership, draft your press releases from a third party’s perspective.
Press releases that read like a news story written from the perspective of a reporter are more likely to be picked up by credible sources, which will not only improve your readership, but will also increase your backlinks. Write about your topic like it’s a story, not like it’s a sales pitch.
A common error is using first person language such as “we,” “our,” or “us.” Such words should only be included in quotations when a lawyer is being cited in your release.
When drafting your next release, remember, making it sound like it was written by a reporter will yield more readers.
To learn more, visit http://www.lawfirmnewswire.com.
Posted in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution