» Write Your News from a Reporters’ Perspective

Write Your News from a Reporters’ Perspective

Posted on: Nov 12, 2012

When drafting a news release, some law firms might be tempted to treat it as a sales letter. However, to improve your syndication and readership, draft your press releases from a third party’s perspective.

Press releases that read like a news story written from the perspective of a reporter are more likely to be picked up by credible sources, which will not only improve your readership, but will also increase your backlinks. Write about your topic like it’s a story, not like it’s a sales pitch.

A common error is using first person language such as “we,” “our,” or “us.” Such words should only be included in quotations when a lawyer is being cited in your release.

When drafting your next release, remember, making it sound like it was written by a reporter will yield more readers.

To learn more, visit http://www.lawfirmnewswire.com.

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