» 2013 » February

Two Birds with One Seminar

Posted on: Feb 25, 2013

Seminars are one of the most effective forms of personal marketing, which is why it should not come as a surprise that they are also a popular press release topic.

However, you don’t have to stop with just advertising the seminar; you can get two press releases out of one event.

First, write a press release announcing the seminar, topic, event time(s), and location. It’s best to do this about two-to-three weeks before the scheduled event.

Secondly, about one week after the event takes place, send out a follow-up press release that talks about the success of the seminar and shows off some photos. Read more…

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Connect Your Firm to the Story

Posted on: Feb 11, 2013

If your law firm is writing a press release to comment on a popular story, current event, or high-profile case, make sure you connect your firm to the story.

Let’s say there is a high-profile divorce in your city or state and you want to comment on it. Rather than writing a press release such as, “Local NFL player entangled in custody battle,” the press release should be about an increase in similar custody battles.

The difference is subtle, but noticeable to news publishers. If our fictional NFL player is facing a full custody battle wherein his spouse does not want him Read more…

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Press release subtitles increases readership

Posted on: Feb 4, 2013

Titles grab a person’s attention, but the subtitle can commit them to reading the whole story.

Titles are very important. They position your press release in news aggregators, they define the topic of your news, and they can often determine how a press release performs. But the subtitle is where you make a reader not just interested, but actually excited about the story.

Build your press release on three levels.

Level 1, the TitleYou are going to think this is interesting. The title states something of interest that will grab someone’s attention.

Level 2, the SubtitleRead more…

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