Continue the story on your website

A great way to get more out of your press release is to tease the reader with most of the story, but include extra information about the topic on your website. This turns the press release into a gateway to your law firms website, rather than just an advertisement.

For example, say that your law firm is hosting a seminar. Make some literature for the seminar publicly available on your website as a PDF. Rather than including the PDF with your press release, mention that the downloads are available on your website and link to the page where the items can Read more…

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, news distribution, press release distribution

The Cure for the Summertime News

July is the only month out of the year when every school on a traditional schedule in the United States is out. Families are traveling, offices have various employee vacation schedules to juggle, and the pace of life seems to move a little slower than normal.

Of course, a marketing plan should never sleep, so it is important to keep your law firm in the news even throughout the slower times of year. The best way to do that is through seminars. We have encouraged the use of seminars in the past as ways to get in the news while also marketing Read more…

Posted in Legal Marketing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution

How News Releases Attract E-mail Visitors

When Law Firm Newswire clients review their website statistics, they often wonder why their news release attracts so much traffic from e-mail providers. While news releases do go out through Law Firm Newswire’s weekly e-mail update (must subscribe to get receive update), that is not the primary source.

Google Alerts allows individuals to subscribe to certain keyphrases based on topics of interest. When a new page is indexed in Google, a new blog entry is sent to Google Blog Search, or a news item is posted in Google News, an e-mail goes out to the Google Alerts subscriber. Some subscribers ask for Read more…

Posted in Legal Marketing, News Publishing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution

There is No I in News

Getting your legal news read is what it is all about. First, you need to distribute your news through a powerful distribution like Law Firm Newswire’s network.

But this week’s tip is not just about plugging the fastest growing press release distribution service gaining attention of law firms across the nation (LawFirmNewswire.com). Instead, it is about becoming widely read by following some rules.

You want to make your news sound like news. It needs to read like the pages of a national newspaper, authoritative and clear. Make your content relevant to the reader.

Here are a few rules to follow:

There is no You.

News is Read more…

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution

Your Law Firm’s News Should Sound Like News

Writing press releases for your law firm can sometimes be difficult. Perhaps the most difficult time to write a popular press release is when your law firm actually has newsworthy data to release.

What makes a press release interesting is the relevance it has to an audience. For example, if you are hosting a seminar in your office, you may immediately think that the topic should be about when and where then list credentials of the hosting attorney.

But what pushes a press release from a press release to relevant news is the added data you provide.

Let’s take a pertinent topic like foreclosure Read more…

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution

Why Lawyers Should Mix Politics with Press Releases

Sending routine press releases about your law firm is a crucial part of your law firm marketing. It gives your law firm exposure to an audience immediately after it goes live. However, newsworthy events may not happen at a pace fast enough to keep up with your press release schedule.

In slow periods, you can turn to other news and provide professional commentary.

If new legislation is in your state senate or house of representatives, or the U.S. Congress, write a press release about how it relates to your clients. In fact, you can get political in your news releases as long as Read more…

Posted in Legal Marketing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution

Writing Legal News Headlines that Attract Readers

As part of our month long celebration of Law Firm Newswire’s official public launch, we are going to be giving tips on getting more readers to your press releases. Today, it is all about the headline.

When reading a newspaper or online news source, you are hit with a page full of headlines that vie for your attention. When you send a press release about your law firm, it’s important to write a headline that is going to grab readers.

Let’s say an estate-planning attorney is doing a seminar on the reinstatement of the estate tax in 2011. A headline such as “Lawyer Read more…

Posted in Legal Marketing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution