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Your law firm needs social media more than you might think

Posted on: Apr 3, 2014

chart_graph_readers_law_firm_newswireRecent statistics show that a whopping 97 percent of people go online when they want information about a new service or product. And 67 percent of those people use social media to find it. Every law firm needs to utilize social media, no matter its niche of practice.

More than 500 million people now have Facebook accounts. Twitter demographics show that 55 to 64-year-old tweeters are its fastest growing age group. Social media has become a part of everyday life for most Americans.

When a law firm uses social media, it should prioritize branding, not sales. Market your services, image Read more…

Posted in News Publishing, Press Release Writing

Is your law firm going green? Write a press release.

Posted on: Mar 20, 2014

Going greenMost law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys deal with in their practices. What happens to their electronic equipment once it needs to be upgraded?

Approximately 70 percent of Earth’s toxic waste is technological. Fax machines, older cell phones, dead monitors, laptops, tablets, smartphones and towers all pose serious risks to environmental stability.

When a firm updates its technology, not all equipment will be refurbished or recycled. According to the EPA, most of it lands in the dump. EPA research Read more…

Posted in News Publishing, Press Release Writing

Where do your press release readers come from? Social networks.

Posted on: Mar 7, 2014

Lawyers share news with internal social networkSocial media has an enormous impact on the way we do business and communicate with others. This is even true for attorneys, who primarily communicate with their potential clients through news releases.

The readers we see at LFN arrive from a variety of sources. These include headline publishers (e.g. Topix), news aggregates (e.g. Google News), social networks and other websites that direct readers to Google News.

We have discovered that, by a ratio of three to one, social networks delivered more traffic to LFN news releases than Google News in 2013. In addition, publishers who displayed headlines originating from RSS feeds from Google Read more…

Posted in News Publishing, Press Release Writing

News Release Keywords Require Nofollow Tag

Posted on: Feb 26, 2014

Word cloud for NofollowTo follow Google’s most recent article and news release rules (as outlined in their Webmaster Guidelines), keyword-rich anchor text links must include a nofollow tag. However, law firms may still use their business name and a plain URL, like “http://lawexample.com”, without additions.

The specific Google rule states that links with optimized anchor text in articles or press releases (distributed on other websites) must employ the nofollow tag. To clarify, Google has stated that it is “somewhat okay” to have direct URLs linked in releases that are followed. However, the company strongly suggests that all links be nofollowed, including links that are Read more…

Posted in News Publishing, Press Release Writing

Make Your News About the Readers

Posted on: Feb 4, 2014

ReaderYour law firm wants to ensure that its marketing dollars are being employed to reach as many people as possible. A lot of money goes into relevant, quality links and intelligent search engine optimization (SEO). Every person who reads an entry on your firm’s website is a potential client. So, how can you best turn those readers into viable clients?

The answer isn’t fancy. Law firm marketing is as much (if not more) about quality content as it is about the SEO and link structure that surrounds it. The more interesting your writing, the more readers will be drawn to Read more…

Posted in News Publishing, Press Release Writing

Google+ Authorship is Coming to LFN

Posted on: Jan 29, 2014

SyndicationMany law firms believe that Google+ is just one more social media platform to entertain. But with the current marketing drive behind Google+, the service is becoming virtually inseparable from Google’s search engine. In other words, you need both the search engine and Google+ to make an impact on Google as a whole.

Your Google+ profile is your identity as a law firm. Google+ Authorship is your signature. It links your identity (profile) to the content that you or your lawyers publish online.

Google+ Authorship has significant potential to drive more traffic to your profile and to increase the visibility of your Read more…

Posted in News Publishing

Link to Relevant Website Pages

Posted on: Jan 8, 2014

Thinker Thought Cloud Information Words News MessageIt’s rare that a legal marketing team links a news release to any page but its firm’s homepage. Usually, marketing teams assume that homepage links are the most direct, and therefore make the most sense. Indeed, they did make the most sense at one time. But times have changed (and so have Google algorithms).

Continuous links to the same page — whether to a home, landing or other page — may now leave you penalized in search engine results. If your law firm wants to keep its rank steady and rising, follow Google’s current guidelines: link directly to the most relevant Read more…

Posted in News Publishing, Press Release Writing