» Press Release Writing

Why you should boost image quality for publication

Posted on: Jul 14, 2014

LFN PhotosNothing is worse than a bad photo attached to a published news release or article. “A picture is worth a thousand words” is even truer than usual for published images. They need to be clear, sharp and high-resolution to tell their stories clearly. Moreover, high-resolution pictures are virtually mandatory for publication in mobile magazines (such as ISSUU).

Consider the story and its companion picture a representation of your law firm. Use the best images possible to put your best foot forward.

Pictures are powerful on any page, whether online or in traditional, printed format. They reach out quickly, grab the reader’s attention Read more…

Posted in News Publishing, Press Release Writing

Making your news titles shine

Posted on: Jul 8, 2014

First place trophy cupIf your law firm’s news releases are polished and professional, relevant and timely, your firm will attract attention. But have you looked at their titles lately? Can they stand to be improved? Below, you’ll find some of the best places to start hooking more readers.
First, of course, find a clearly engaging story. To stay structured, make and apply a checklist to the content to ensure that you hit every major point cleanly. The title should spring from the most important item on the list.

Your headline should be brutally specific, and it should summarize the release’s content precisely. Often, writers start with a Read more…

Posted in News Publishing, Press Release Writing

Build a Class Action Lawsuit with News Releases

Posted on: Jun 16, 2014

lawyer giving presentationIf you’re firm is working on forming a class action lawsuit, write a news release about it. It is one of the most effective ways an attorney has to connect with victims and assisting them to obtain compensation for their injuries. While word-of-mouth is relevant in this kind of a situation, a law firm gets far more exposure to a wider audience by utilizing not only traditional media outlets, but using online social media and services that distribute news releases far and wide.

A law firm depends on its skills to assist people solve legal issues. Without making the firm known in Read more…

Posted in News Publishing, Press Release Writing

Link to the Most Relevant Page, not Your Home Page

Posted on: Jun 9, 2014

Website Traffic from Press ReleasesLinking to a home page is something many have done for years, because that was the way it was done, once upon a time. Things have changed and it is now more germane to link to related pages on your law firm’s website than just linking to the home page. It is more than just more relevant to link content related to various related pages it is now required to be fresh and relevant for better search engine results.

If a criminal defense attorney writes a news release about white-collar crimes, they need to link the release to the white-collar crimes related Read more…

Posted in News Publishing, Press Release Writing

Giving Your Press Releases Wings

Posted on: Apr 24, 2014

Get More Often when someone in your law firm wants to write a news release, their focus is local. In fact, the news media say that to get a release published, the writer must “lead local and localize your lead”. In today’s world this adage must take on a new twist, more so if your firm wants to attract clients from other areas because you have attorneys to serve their needs. Being a one-stop legal firm means you need to broaden your reach and look for ways to expand your media release to make it attractive to a broader audience.

The more ways you Read more…

Posted in News Publishing, Press Release Writing

Your law firm needs social media more than you might think

Posted on: Apr 3, 2014

chart_graph_readers_law_firm_newswireRecent statistics show that a whopping 97 percent of people go online when they want information about a new service or product. And 67 percent of those people use social media to find it. Every law firm needs to utilize social media, no matter its niche of practice.

More than 500 million people now have Facebook accounts. Twitter demographics show that 55 to 64-year-old tweeters are its fastest growing age group. Social media has become a part of everyday life for most Americans.

When a law firm uses social media, it should prioritize branding, not sales. Market your services, image Read more…

Posted in News Publishing, Press Release Writing

Is your law firm going green? Write a press release.

Posted on: Mar 20, 2014

Going greenMost law firms go through a lot of paper in a year, and many are careful to recycle what they can. But paper is not the only consumable that attorneys deal with in their practices. What happens to their electronic equipment once it needs to be upgraded?

Approximately 70 percent of Earth’s toxic waste is technological. Fax machines, older cell phones, dead monitors, laptops, tablets, smartphones and towers all pose serious risks to environmental stability.

When a firm updates its technology, not all equipment will be refurbished or recycled. According to the EPA, most of it lands in the dump. EPA research Read more…

Posted in News Publishing, Press Release Writing