» attorney press release

Continue the story on your website

Posted on: May 6, 2013

Get More A great way to get more out of your press release is to tease the reader with most of the story, but include extra information about the topic on your website. This turns the press release into a gateway to your law firms website, rather than just an advertisement.

For example, say that your law firm is hosting a seminar. Make some literature for the seminar publicly available on your website as a PDF. Rather than including the PDF with your press release, mention that the downloads are available on your website and link to the page where the items can Read more…

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , ,

Social Networks Deliver the News from News Organizations

Posted on: Apr 22, 2013

Breaking NewsWhile many people look to Twitter and Facebook feeds for fast updates on breaking stories, they ultimately get their news from news publications.

In a survey conducted in 2012, nearly 30 percent of respondents said they heard about breaking news from social sites like Twitter and Facebook. But those breaking stories didn’t come from their friends and colleagues; they came from news organizations pushing their stories to the social networks.

During the April 19th manhunt in Boston for Dzhokhar Tsarnaev, news reporters were monitoring Twitter to get updates from residents who were staying indoors. The nation was not necessarily getting the news directly Read more…

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Giving news titles the sound of news

Posted on: Apr 8, 2013

Newspaper console - Photo by Peterqherman - Creative CommonsEvery report shows that press releases written like a news story gain more traction, attract more readers, and yield better results than those written like a traditional press release. So how do you make a press release sound like news?

It all starts with a title that tells a story. If a personal injury lawyer is giving a lecture to high school students who are about to hit the road with new, inexperienced licenses, a traditional press release title might look like this:

Attorney John Smith to speak at Kennedy High School April 25th

A news story title would look like this:

Teen Drivers Read more…

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Headline vs Full Story Syndication

Posted on: Apr 1, 2013

When a press release is broadcasted to various websites and networks, it is syndicated in two ways.

Headlines – Headline syndication is the most popular, because it allows websites to display current news without using too many resources or needing to archive content on their website. Generally, a headline and story summary will be displayed for a period of time. Aggregates like Google News and Topix are both headline syndicators, as they only display a press release title and excerpt from the article.

Full Story Syndication – Fully story syndicators are news websites like CBSNews.com, SFGate.com, and other news sites. They display Read more…

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Should you cite third parties in press releases?

Posted on: Mar 25, 2013

Some of our users at Law Firm Newswire have recently asked about citing third parties. Is it a good idea? Sometimes.

If your press release is about a case you are involved in and a third party source backs up your claim, this could be appropriate. For example, if you have representing a client that was injured at a dangerous intersection, you could link to a story written by a local newspaper that talks about the dangers of that intersection.

However, you should avoid linking to competing law firms or other businesses that are not related to your press release.

If a third Read more…

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Large Images Make Big News

Posted on: Mar 11, 2013

News aggregates like Google News are seeing a decline in readership as they have lost market shares to mobile news aggregates. These mobile aggregates aim to provide a magazine feel for readers using tablets.

Aside from changing the way people read your news, these aggregates are trying to change the way your news looks. Their goal to make online news look like magazine articles means that they are requiring large images to be part of your press release.

Take some high resolution photos of your attorneys and office to include with future press releases. Doing so will increase your opportunities for Read more…

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Substance matters over length

Posted on: Mar 4, 2013

long press releasesA press release need to have a few hundred words to substantiate itself as an informative story. Also, news aggregators like Google News tend to reward longer stories with higher placement. So should you pad your press release with words to make the story longer?

No. Substance still comes first. It is true that law firms’ that post long (over 600 words) press releases on Law Firm Newswire enjoy about 25 percent more readers than shorter press releases in the same category. But the other value of press releases is syndication. So, value must come first.

Syndicators are not as interested in word Read more…

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