» Law Firm Marketing

San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers. In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions. As Dipal Parmar explains in the Virtual Impression update, a good website […]


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San Francisco, CA (Law Firm Newswire) July 7, 2017 – Bigger Law Firm Magazine provides a map of marketing and technology strategies in the latest issue, available today. In the feature story, Brendan Conley dives into “client journey mapping,” a big-picture approach to marketing that will help firms develop a cohesive, end-to-end strategy. The client journey technique puts the client’s evolving relationship with the firm at the forefront. The firm’s marketing needs change at each successive stage of this relationship, from discovery and consideration to decision and engagement, and finally to lasting loyalty. BLF shines its Product Spotlight on Lawcus, […]


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In the latest issue, Bigger Law Firm Magazine explores tech updates for the home, office, and courtroom, plus sharp legislative analysis from legal experts. San Francisco, CA (Law Firm Newswire) May 3, 2017 – Bigger Law Firm Magazine readers: Get ready for more insightful analysis on tech, policy, law, and marketing. In the feature article, Jason Bland offers a look into day-to-day use of two popular smart device systems: Google Home and Amazon’s Alexa, also known as Echo. Readers are treated to a point-by-point comparison of the two offerings, covering features from home automation to entertainment to calendar integration. But […]


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San Francisco, CA (Law Firm Newswire) March 29, 2017 – Bigger Law Firm magazine is now available for download on Amazon Kindle as a user-friendly ebook. For just $0.99, readers can download BLF issues directly to their e-reader, iPad, phone or other mobile reading device using the Kindle app, and enjoy reading BLF on the go. The magazine, formatted specifically for Amazon Kindle, offers a user-friendly experience that allows readers to interact with each issue with ease. How Lawyers Can Use Artificial Intelligence and Machine Learning: Bigger Law Firm Magazine Volume 44 is the first BLF issue to be published […]


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San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing. In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in the legal industry. Attorneys are increasingly using advanced AI software to perform repetitive tasks, parse contracts, and review documents with greater accuracy and less labor. Tech startups and researchers are developing more cutting-edge use cases such as recruitment, public legal tools, and even prediction of actual judgments. Minott closes with a […]


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New Orleans, LA (Law Firm Newswire) January 25, 2017 – A day-long intensive workshop on March 23, 2017 will reveal the secrets of effective online marketing for lawyers. The session, part of the Academy of Special Needs Planners’ 11th Annual Meeting in New Orleans, will be led by Victoria Fabiano of Google and Conrad Saam, founder of Mockingbird Marketing, an agency that delivers advanced online marketing exclusively for the legal industry. Attorneys, Saam says, are getting “intimidated, overcharged, confused and downright lied to by marketing consultants and self-proclaimed search gurus” who see dollar signs but deliver “little (if any) value.” […]


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San Francisco, CA (Law Firm Newswire) January 19, 2017 – Bigger Law Firm magazine is back with another issue packed with technology and online marketing analysis through the lens of the legal industry. In the feature article, Ryan Conley presents a retrospective of the top cybersecurity stories of 2016 and finds the hidden details that put the headlines in perspective. From election hacks to computers held for ransom to botnets that may be running on your own home router, these crises seem to happen with alarming regularity. Conley gets to the technological heart of the matter and breaks down what […]


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San Francisco, CA (Law Firm Newswire) November 7, 2016 – Adviatech, the company behind Custom Legal Marketing, Bigger Law Firm Magazine and Law Firm Newswire, announced Monday that it would be offering employees two hours of paid time off on Election Day. Employees who voted early can claim their two hours as a bonus. While Adviatech does not make political contributions, the 11-year-old company has always encouraged its employees to be politically active. As part of every employee’s standard benefits package, Adviatech offers paid time off for team members who volunteer for candidates, state amendments, or propositions, and for those […]


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San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients. Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach […]


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San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people. In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people. Brendan Conley considers the question […]


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San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology. In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition. Attorneys […]


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Westchester, NY (Law Firm Newswire) June 2, 2016 – The Arc of Westchester’s 2016 Golfing for Kids tournament will be held on June 7th. The golfing outing aims to raise funds for the Arc of Westchester’s Children’s School for Early Development, which provides educational and social support services for children five years old or younger with autism and other special needs, and their families. This year, they are honoring Bernard A. Krooks of Littman Krooks LLP with the Advocate of the Year Award. Mr. Krooks is President of the Board of Directors of the Arc of Westchester, the largest agency […]


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Toronto, Ontario (Law Firm Newswire) May 18, 2016 – Yap films and Charlie Hill have reached an exclusive deal for the story surrounding Hill’s alleged involvement in the 1971 murder of New Mexico State policeman Robert Rosenbloom and the ensuing hijacking of a commercial airliner to Cuba. The deal was brokered through Hill’s attorney Jason Flores-Williams. “Hill is a revolutionary who has admitted to the hijacking but adamantly denies the murder of officer Rosenbloom,” says Flores-Williams. Flores-Williams further states that “Mr. Hill had no chance of a fair trial in America, so was forced to flee the country”. “Now that […]


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San Francisco, CA (Law Firm Newswire) May 3, 2016 – The latest issue of Bigger Law Firm magazine puts a spotlight on law and technology. In the cover story, Ryan Conley analyzes the recent legal battle in which the FBI tried to compel Apple to create software that would bypass iPhone encryption. The case centers on an iPhone owned by one of the people responsible for the mass shooting in San Bernardino, California. Before the court could rule on the request, the FBI claimed that it had broken the encryption with the help of a third party, and no longer […]


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San Francisco, CA (Law Firm Newswire) April 6, 2016 – The latest issue of Bigger Law Firm magazine has valuable information for attorneys who take seriously their firm’s data security. In Kerrie Spencer’s article, “Shield your firm from a ransomware storm,” attorneys get a primer in a potentially devastating form of malware. Ransomware is malware that restricts access to a computer system, often by encrypting its contents, and demands some form of payment in order to obtain a key that will return control of the system to its owner. Even upon payment of ransom, there is no guarantee that the […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients. San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website. Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Antonio, TX (Law Firm Newswire) February 16, 2016 – Trial Lawyer Alex R. Hernandez Jr. was recently featured on the cover of Elite Attorneys San Antonio magazine. The article highlights the life of Hernandez as well as his history as a trial and business lawyer. A St. Mary’s University School of Law in San Antonio graduate, the magazine is a plus for the school, for San Antonio, and features the success of Alex R. Hernandez Jr. Contact: Alex Hernandez Jr. 300 Convent, Suite 1330 San Antonio, TX 78205 Ph:(210) 529-8411


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San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company. Co-Founder Christopher Kazor who now serves as a Director on Adviatech’s board said, “SEO has drastically changed over the last decade and I’m proud of how Adviatech has been able to predict changes and stay ahead of the industry.” In online marketing, 11 years is a long […]


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