» Law Firm Marketing

San Francisco, CA (Law Firm Newswire) November 7, 2016 – Adviatech, the company behind Custom Legal Marketing, Bigger Law Firm Magazine and Law Firm Newswire, announced Monday that it would be offering employees two hours of paid time off on Election Day. Employees who voted early can claim their two hours as a bonus. While Adviatech does not make political contributions, the 11-year-old company has always encouraged its employees to be politically active. As part of every employee’s standard benefits package, Adviatech offers paid time off for team members who volunteer for candidates, state amendments, or propositions, and for those […]


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San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients. Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach […]


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San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people. In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people. Brendan Conley considers the question […]


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San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology. In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition. Attorneys […]


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Westchester, NY (Law Firm Newswire) June 2, 2016 – The Arc of Westchester’s 2016 Golfing for Kids tournament will be held on June 7th. The golfing outing aims to raise funds for the Arc of Westchester’s Children’s School for Early Development, which provides educational and social support services for children five years old or younger with autism and other special needs, and their families. This year, they are honoring Bernard A. Krooks of Littman Krooks LLP with the Advocate of the Year Award. Mr. Krooks is President of the Board of Directors of the Arc of Westchester, the largest agency […]


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Toronto, Ontario (Law Firm Newswire) May 18, 2016 – Yap films and Charlie Hill have reached an exclusive deal for the story surrounding Hill’s alleged involvement in the 1971 murder of New Mexico State policeman Robert Rosenbloom and the ensuing hijacking of a commercial airliner to Cuba. The deal was brokered through Hill’s attorney Jason Flores-Williams. “Hill is a revolutionary who has admitted to the hijacking but adamantly denies the murder of officer Rosenbloom,” says Flores-Williams. Flores-Williams further states that “Mr. Hill had no chance of a fair trial in America, so was forced to flee the country”. “Now that […]


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San Francisco, CA (Law Firm Newswire) May 3, 2016 – The latest issue of Bigger Law Firm magazine puts a spotlight on law and technology. In the cover story, Ryan Conley analyzes the recent legal battle in which the FBI tried to compel Apple to create software that would bypass iPhone encryption. The case centers on an iPhone owned by one of the people responsible for the mass shooting in San Bernardino, California. Before the court could rule on the request, the FBI claimed that it had broken the encryption with the help of a third party, and no longer […]


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San Francisco, CA (Law Firm Newswire) April 6, 2016 – The latest issue of Bigger Law Firm magazine has valuable information for attorneys who take seriously their firm’s data security. In Kerrie Spencer’s article, “Shield your firm from a ransomware storm,” attorneys get a primer in a potentially devastating form of malware. Ransomware is malware that restricts access to a computer system, often by encrypting its contents, and demands some form of payment in order to obtain a key that will return control of the system to its owner. Even upon payment of ransom, there is no guarantee that the […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients. San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website. Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Antonio, TX (Law Firm Newswire) February 16, 2016 – Trial Lawyer Alex R. Hernandez Jr. was recently featured on the cover of Elite Attorneys San Antonio magazine. The article highlights the life of Hernandez as well as his history as a trial and business lawyer. A St. Mary’s University School of Law in San Antonio graduate, the magazine is a plus for the school, for San Antonio, and features the success of Alex R. Hernandez Jr. Contact: Alex Hernandez Jr. 300 Convent, Suite 1330 San Antonio, TX 78205 Ph:(210) 529-8411


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San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company. Co-Founder Christopher Kazor who now serves as a Director on Adviatech’s board said, “SEO has drastically changed over the last decade and I’m proud of how Adviatech has been able to predict changes and stay ahead of the industry.” In online marketing, 11 years is a long […]


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San Francisco, CA (Law Firm Newswire) January 19, 2016 – Bigger Law Firm Magazine reports in their latest issue that Google may be rewarding re-published content. What does that mean for attorneys? Re-published content is not to be confused with duplicate content. Duplicate content means at least two of the exact same pieces are published online. A re-published piece uses the same topic as a previously published piece, but is written from a different angle. Google penalizes duplicate content. However, it appears that Google approves techniques including re-publishing content that contain links between several articles, updating older articles, publishing newer […]


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Miami Beach, FL (Law Firm Newswire) January 12, 2016 – David C. Barnett, Esq., founder and managing partner of Barnett, Lerner, Karsen & Frankel, P.A. and chairman of the board for The Victory Center, announced that the not-for-profit organization met its preliminary $3 million dollar fundraising goal within a record time of six months. Barnett and The Victory Center will continue to seek contributions for additional monies so that it may acquire furniture, desks, computers, and other essential items. The center provides the necessary resources to children and families challenged by autism and other neuro-developmental conditions, and the recently-acquired funds […]


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San Francisco, CA (Law Firm Newswire) December 30, 2015 – The new issue of Bigger Law Firm magazine features an article about Google’s “RankBrain,” a part of the company’s search algorithm that is a form of machine learning, or artificial intelligence. Ryan Conley explains how it works and its implications for the future of web design, content creation, and smart search. Machine learning means empowering computers to alter their own programming, Conley says, and RankBrain is doing just that. Although human engineers manually approve all changes before activating them, the process promises to deliver faster and perhaps better tweaks to […]


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San Francisco, CA (Law Firm Newswire) December 16, 2015 – The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing. Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding […]


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San Francisco, CA (Law Firm Newswire) December 11, 2015 – An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content. In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm’s marketing team: to draw prospective clients to the firm’s website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will […]


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San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow. When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm’s Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services. SEO […]


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San Francisco, CA (Law Firm Newswire) November 9, 2015 – The latest issue of Bigger Law Firm magazine features an article about attorneys making the switch from Windows to Mac and Linux. Ryan Conley explains that Mac and Linux offer alternative operating systems that are viable for attorneys. He shares the many solutions that allow Windows software to run on Mac OS or Linux, and gives examples of cloud software that can be operated on any web browser. Conley further describes the distinct advantages that Mac and Linux have over Windows. Each provides ease of use, security and privacy. Moreover, […]


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