» Legal Marketing Consulting

Tampa, FL (Law Firm Newswire) July 17, 2014 – In 2014′s June/July Issue, BLF takes a two-pronged approach to maximizing your law firm’s business potential. With strategies to attract, accommodate and keep your web visitors, BLF helps lawyers reach out to prospective clients. Then, to build your firm from within, the issue covers new technologies and new mindsets to enhance your expertise and marketing impact. This issue’s feature advises legal marketing teams to “Design for All.” More and more seniors are heading online – in fact, they belong to the fastest-growing web demographic. Yet few websites cater to their unique […]


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Tampa, FL (Law Firm Newswire) June 23, 2014 – SEO | Law Firm, an Adviatech company, was awarded Best in Category in the Horizon Interactive Awards for work on the McDevitt Law Office website. While family law can sometimes create bitter disputes, attorney Lisa Lane McDevitt wanted her web visitors to feel at home, surrounded by a warm design. The site was built to make users feel as though they are sitting in a family room, utilizing several interactive features (none of which rely on Flash). The unique design of the McDevitt Law Office website, www.mcdevittlaw.net, caught the attention of […]


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Lincolnshire, IL (Law Firm Newswire) May 23, 2014 Lincolnshire, IL (Law Firm Newswire) May 23, 2014 – At its Conference & Expo in Toronto this week, the Association of Legal Administrators (ALA) inducted its board of directors for 2014-15. Leading the association and serving as President for 2014-15 is Paula Barnes of Burr & Forman in Nashville, Tennessee and Paul Farnsworth of Woods Oviatt Gilman, LLP in Rochester, New York continuing his service as Past President of the Board. The Board includes the following individuals: President: Paula K. Barnes Burr & Forman, LLP Nashville, TN President-Elect: Teresa Walker Waller Lansden […]


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Lincolnshire, IL (Law Firm Newswire) May 23, 2014 Lincolnshire, IL (Law Firm Newswire) May 23, 2014 – The Association of Legal Administrators (ALA) presented The “Outstanding Association Volunteer Award” to five ALA members for his/her exceptional and continued service at ALA’s 2014 Annual Conference & Exposition in Toronto. 2014 Outstanding Association Award recipients include: 1. Roslyn Hazzard, Human Resources Director of Bingham Greenebaum Doll LLP, Indianapolis, Indiana. (Indiana Chapter) Hazzard has served in both regional and national leadership roles since 1993, including Regional Officer and Region 3 Director. She also participated on the 2010 Conference Committee and most recently on […]


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Lincolnshire, IL (Law Firm Newswire) May 23, 2014 – The Association of Legal Administrators’ (ALA) IDEA Awards program recognizes new practices that deliver great value and transformational impact to the legal community through innovative achievement. Awards are presented to ALA chapters, committees, regions, individuals, firms, or organizations (including business partners) that create unique and innovative programs, services, and events. Recipients of the inaugural IDEA Awards include: ALA Regions 1 & 3 Conference Planning Team: “Transgender Insights & Perspectives” The team convened a panel of transgendered legal professionals to address conference attendees in October 2013. Through a candid and honest dialogue, […]


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Tampa, FL (Law Firm Newswire) April 24, 2014 – In 2014′s March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics. In this issue’s feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world’s most popular search engine links your profile to other powerful web forces, including YouTube, while its Circles allow you to target your key demographics precisely. Your Google Plus content, keywords and hashtags can attract more potential clients in their own right — and they can […]


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San Francisco, CA (Law Firm Newswire) March 28, 2014 – Custom Legal Marketing’s new Legal Marketing Lab digs in to their vast library of stats to see how many visits it takes to convert a lead. To find out how many times a visitor visited a law firm’s website before contacting them, the Adviatech company that works with midsized to large law firms, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S. The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A […]


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Participants are paid to review branding material and provide feedback on proposed designs. San Francisco, CA (Law Firm Newswire) March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group. To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) […]


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The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks. San Francisco, CA (Law Firm Newswire) March 13, 2014 – The newest addition to Adviatech’s portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff. Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice […]


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They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company. San Francisco, CA (Law Firm Newswire) March 4, 2014 – Last year, Google’s Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google’s changes, law firms have begun to see search engine strategies from a public relations and content perspective. It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and […]


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Tampa, FL (Law Firm Newswire) February 20, 2014 – The January/February issue of Bigger Law Firm, a magazine for attorneys, guides its readers to new tech solutions for challenges as old as the law itself. From new features on familiar platforms — including Facebook’s updated Insights analytics, expanded use for Bing Local and the best new NAS solutions — to entirely new innovations in e-discovery and presentation, BLF helps your firm to simplify, update and grow. Today, diverse local listings are more important for law firms than ever — especially now that Apple’s Siri has paired up with Microsoft’s Bing […]


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Tampa, FL (Law Firm Newswire) December 13, 2013 – Marketing experts give legal professionals a double-dose of New Year’s strategies in December’s Second Anniversary Issue. This month, the pages of Bigger Law Firm Magazine are packed with the plans your firm needs to stand out amidst new Google algorithms, to manage online reviews and legal blogging, to analyze the legal ramifications of the end of DOMA Section 3, to achieve effective, affordable trial demonstratives and to find fresh solutions for your clients’ data security and storage. To thank current readers and to welcome new ones, this issue is completely free […]


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Tampa, FL (Law Firm Newswire) November 13, 2013 – The November issue of Bigger Law Firm offers expert advice to attorneys seeking to streamline their presence online. This month’s release addresses the best ways to rethink your website content, to unite your business listings and contact information, and to choose the software and products that will make your day the simplest it can be. Search algorithms are changing; Google wants authors to write in order to help humans, not to impress search engines. In November’s feature, “Saying More With Less,” Kristen Friend encourages readers to rethink their approach to website […]


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Tampa, FL (Law Firm Newswire) October 21, 2013 – The October issue of Bigger Law Firm, a magazine for attorneys, marketing experts cover how to create the best infographics, how some attorneys are strategically using webinars, how to take advantage of online directories, feed readers, email privacy protections and digital business cards. In October’s feature, “Creating Infographics That Work” Brendan Conley and Kristen Friend look at how the eye-catching and sharable visual marketing opportunities remain a largely untapped market for attorneys. Infographics have become increasingly popular in the past several years as a technique for quickly presenting concepts in a […]


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The Bigger Law Firm magazine looks at Google’s Link Schemes, the ese of virtual offices, how to use YouTube’s One Channel for marketing and double authentication for enhanced website safety in the new September issue. Tampa, FL (Law Firm Newswire) September 17, 2013 – The September issue of Bigger Law Firm, a magazine for attorneys, marketing experts cover everything from Google’s latest attempts to shut down “unnatural” links via their Link Schemes update, the increased use of virtual offices, two helpful new notetaking apps, why some lawyers are using Hangouts, YouTube’s One Channel, how double authentication can save firms a […]


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New guidelines the attorney plugin for WordPress hopes to improve quality of law firm listings within Lawyer Plugin’s Peer-to-Peer network. San Francisco, CA (Law Firm Newswire) August 23, 2013 – In an effort to maintain and enhance quality listings in their peer-to-peer directory, Lawyer Plugin, the innovative, free WordPress plugin for attorneys and law firms, has established strictly enforced peer-to-peer network terms. “Developers are maintaining the strictest quality controls possible to ensure the peer-to-peer network is consistently useful and of high quality,” stated lawyer Plugin senior developer Justin Torres. “All of the peer-to-peer listings are verified by staff and additions […]


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Tampa, FL (Law Firm Newswire) August 13, 2013 The August issue of Bigger Law Firm, a magazine for attorneys, looks at how attorneys are using video to enhance and expand their marketing efforts, explains how Google Analytics can help target leads and determine site pitfalls, charts how the Cloud can be instrumental in solving storage issues, tries out two new inbox management tools, explores Tumblr, questions if Google has banned press releases for SEO purposes, and maps out a system for managing firm leads. Video production by individual lawyers and by all manner of law firms is at an all-time […]


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Tampa, FL (Law Firm Newswire) July 18, 2013 -The July issue of Bigger Law Firm, a magazine for attorneys, looks at how the SEO landscape has changed once again, offers expert advice on the best presentations for juries, breaks down how social media can help with group engagement, gives tips on how to have an attorney profile which connects with prospective clients, suggests how Yelp.com can work for firms, and compares two new case evaluators. In Bigger Law Firm magazine’s July feature, “Into The Future of SEO,” Ryan Conley explains that the SEO firms and the SEO-focused clients who have […]


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Law firms and attorneys wanting to figure out how Google Penguin 2.0 is going to effect their search engine marketing must pick up the June issue of the Bigger Law Firm magazine. Tampa, FL (Law Firm Newswire) June 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at Google’s tools and how that continues to affect marketing efforts, how a shared language helps site designers and attorneys work together, untangling seemingly inscrutable web statistics, and the latest in mobile personal assistants. This month’s feature, “Plus, Rank and Authorship: Three Google Tools Your Marketing Needs […]


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Competition sponsored by the Association of Legal Administrators in conjunction with the Burton Awards Lincolnshire, Ill. (Law Firm Newswire) June 6, 2013 – Six U.S. law firms received Association of Legal Administrators (ALA) “Best Law Firm Publications” awards at the annual Burton Awards for Legal Achievement, held June 3 at The Library of Congress in Washington, D.C. The ALA Awards, consisting of six categories, were open only to ALA members and their firms or legal departments. The following law firms were recognized for using plain, clear and concise legal writing in their publications and/or communications vehicles: BEST LAW FIRM ADVERTISEMENT […]


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