» Legal Marketing Consulting

San Francisco, CA (Law Firm Newswire) August 20, 2015 – Get a glimpse of the future of search engine optimization services by looking at the concept of WaaS — website as a service. The tech industry is always evolving, and it comes as no surprise that the latest spin on the concept of SaaS (software as a service) is likely to apply the success of that model to web design. Savvy law firms will want to get out ahead of this new development. Until recently, the software used to run computers was generally a one-time purchase per version, with a […]


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San Francisco, CA (Law Firm Newswire) August 11, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) discusses the importance of information governance as a way for law firms to effectively and efficiently manage their large amounts of data. In this issue, James Ambroff-Tahan explores the ways in which information governance can help law firms gain control over their data and thereby operate with more efficiency and reduced costs. Law firms have traditionally been part of a very paper-intensive industry that one might expect to embrace the digital world. Ambroff-Tahan writes that as challenging as it […]


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San Francisco, CA (Law Firm Newswire) August 7, 2015 – The latest issue of The Bigger Law Firm magazine (BLF) explores several tools law firms can use to improve their online outreach to clients. In the issue, Brendan Conley reviews Paper.li, a news aggregation site that can help law firms, as well as other businesses, find and share the right content. Conley outlines some of the biggest content marketing needs of law firms: Content must be topical and in plentiful supply, while also of high quality and of interest to readers. All content creation and social media use must be […]


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San Francisco, CA (Law Firm Newswire) August 4, 2015 – Finding an attorney online with the assistance of a legal app is not new. However, new additions to the market are increasing competition, particularly in the mobile app niche. Information technology is not a term solely related to software engineers, app developers or search engine optimization. These days, mobile technology has become a companion to, and in some cases almost replaced, the conventional tower for online searches. EmPower is one such application that may appeal to online users wanting to find an attorney quickly. Online searching for everything from best […]


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San Francisco, CA (Law Firm Newswire) July 28, 2015 – The latest issue of The Bigger Law Firm magazine provides an in-depth look at Client Relationship Management (CRM) systems for law firms. BLF helps attorneys and law firm marketers take advantage of the latest strategies and technologies for connecting with clients. In this issue, Ryan Conley gives a broad overview of various types of CRM systems, from simple online tools to full-fledged CRM software suites. When people think of CRM software, they may think of law firm management software, and that is certainly an important tool in managing client relationships. […]


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San Francisco, CA (Law Firm Newswire) July 22, 2015 – The latest issue of Bigger Law Firm magazine offers cutting-edge analysis of technology issues relevant to law firms in the Internet age. In this issue, Justin Torres examines HTML5, the latest version of the computer language used to create websites. This version was recently finalized and represents the first complete overhaul since HTML4 was finalized in 1997. Torres starts by pointing out new, simplified “elements,” or discrete bits of code, that not only make the HTML language easier for humans to read, but also easier for search engines to distinguish […]


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Space is very limited. Join the CLM Conversation in Tampa, FL on May 13, 2015 REGISTER NOW Tampa, FL (Law Firm Newswire) April 21, 2015 – Custom Legal Marketing is launching a new nationwide series called CLM Conversations. The event promises to be everything attorneys can’t get from a crowded convention, offering attorneys a chance to have a real conversation about their online marketing with a CLM expert, entirely free and without the pressure to sign a contract on the spot. To start the nationwide tour, Custom Legal Marketing is heading back to its hometown: Tampa, Florida. The first of […]


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San Francisco, CA (Law Firm Newswire) April 14, 2015 – While it may not be breaking news that WordPress is popular, a new Custom Legal Marketing Lab report shows how popular the content management system is on sites that reach the top of search results. Custom Legal Marketing recently published a report outlining the “Characteristics of the Top Two Ranking Personal Injury Websites in U.S. Cities.” For each of America’s largest metro areas, the research team in the Legal Marketing Lab specifically reviewed the personal injury law firm websites that naturally ranked in the top two positions in Google search […]


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San Francisco, CA (Law Firm Newswire) January 19, 2015 – The internet is still a relatively new development, and industry regulations are still in flux, with net neutrality being one of the most debated and important issues at hand. In the most recent issue of Bigger Law Firm Magazine, Justin Torres helps law firms understand the net neutrality debate, as well as the impact net neutrality could have on their work. Torres writes that, because online marketing relies on the easy distribution of content, including bandwidth-heavy content like videos, law firms would feel the impact of the elimination of net […]


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Tampa, FL (Law Firm Newswire) January 15, 2015 – In the newest issue of Bigger Law Firm magazine, writer Cara Tucker explains Google TV Rank and how it impacts search rankings in her article, “The Future of Search.” As Tucker reports, Google TV Rank is emblematic of the new, post-keyword era of search. The technology is one example of how Google is using the offline behavior of individuals to inform the search results that it returns. “Lawyers need to understand that search has changed, radically,” comments Jason Bland, Bigger Law Firm founder. “Google is pushing far beyond keywords and text-only […]


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San Francisco, CA (Law Firm Newswire) January 12, 2015 – The latest issue of Bigger Law Firm magazine explores technological trends and tools that law firms can use to market to their clients online. BLF enables attorneys to keep their online marketing strategy in line with the latest developments in the industry. In this issue, Alisha Corbitt explains how law firms can use Mailchimp’s new automation tools to enhance their marketing strategies. Mailchimp recently expanded its repertoire of marketing tools, allowing businesses to automate their email marketing to a greater degree than in the past. Corbitt begins by exploring how […]


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Tampa, FL (Law Firm Newswire) December 30, 2014 – Many law firms spend a fortune on digital advertising and are still left wondering why competitors are at the top of the search rankings. In the feature interview for the latest issue of Bigger Law Firm magazine, founder Jason Bland explains the crucial, yet little-understood, topic at the heart of the issue: link building. “Every law firm looking to grow needs to have a basic understanding of this topic, because it is at the core of how Google ranks websites,” said Bland. “The problem is that link building sounds like something […]


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Tampa, FL (Law Firm Newswire) December 18, 2014 – Featured in the latest issue of Bigger Law Firm (BLF) magazine is a series of seriously helpful articles to help a busy law firm grab hold of new and promising developments. Find out how a law firm can maximize its exposure by using LinkedIn’s newest and very powerful free blogging platform. Kerrie Spencer explores the useful long-form post and how it becomes a part of a law firm’s profile. Launched in early 2014, the new platform is an ideal way to help build authority in a legal niche, such as medical […]


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San Francisco, CA (Law Firm Newswire) December 18, 2014 – Custom Legal Marketing (CLM) today announced that through January 1, 2015, it will offer its CLM Flagship custom marketing plan to law firms for just $3500 a month. This offering saves law firms 30% or more on CLM’s premier legal marketing product. CLM’s Flagship is built to deliver large-scale growth in quality lead flow for law firms, using a radically new approach to digital marketing. “CLM knows that efficiency and growth are extremely important to law firms, and this special Flagship offer helps them achieve both,” says Jason Bland, CLM […]


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San Francisco, CA (Law Firm Newswire) December 16, 2014 – Custom Legal Marketing (CLM) has announced that until January 1, 2015, any law firm that signs up for a legal marketing plan with CLM will get a custom app for their law firm at no additional charge. CLM’s legal marketing plans help law firms grow by using innovative digital strategies to increase quality lead flow. Because so much of the digital world is now on mobile devices, CLM founder Jason Bland says that a mobile app can be a huge asset to firms who want to grow. “A mobile app […]


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Tampa, FL (Law Firm Newswire) December 12, 2014 – In this issue of BLF, SEO experts help law firms balance their growth online — both through effective promotion and through the implementation of solutions that improve work directly at the firm. Forward-thinking internet services offer some fantastic options, but attorneys must always pay special attention to the security of any decision. With careful choices, lawyers can protect clients’ sensitive data while nurturing organic growth online. Sometimes, it’s OK to talk to yourself. In this issue’s feature, “Hitting the Links,” Cari Cymanski sits down with Adviatech and Bigger Law Firm Magazine […]


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Tampa, FL (Law Firm Newswire) September 29, 2014 – The newest issue of Bigger Law Firm magazine helps attorneys maximize their potential through creative, intelligent online marketing. BLF’s experts track the lawyer’s changing tech landscape to make new initiatives approachable, practical and effective for firms of every size. In this issue’s feature, Brendan Conley breaks down “Panda 4.0: What Happened, What It Means and What to Do About It.” Conley cuts through the abstract technical changes to find the the concrete steps a firm can take to boost its search result rankings under the update. Readers may be surprised to […]


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Lincolnshire, IL (Law Firm Newswire) August 13, 2014 – The Association of Legal Administrators (ALA) announced today a partnership with NESSO Strategies to develop strategic leadership programs and interactive educational content for law firm leadership. “High performance leadership is essential to success in today’s legal environment,” states ALA Executive Director Oliver Yandle. “We are thrilled to partner with Nesso Strategies in delivering this engaging and insightful educational program.” The two organizations will collaborate and leverage respective strengths, ALA providing solutions to critical challenges faced by professionals in the legal business industry; and NESSO Strategies bringing a wealth of knowledge and […]


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San Francisco, CA (Law Firm Newswire) August 8, 2014 – A recent study released by Software Advice showed an interesting trend. Consumers needing an attorney trust Yelp more than any other website, including traditional lawyer-specific directories. There is more to learn behind any numbers, and Custom Legal Marketing Lab decided to dig a little deeper and produce a report for its CLM Lab. The initial Software Advice study was based on 3,465 participants. Yelp was their most popular and trusted source to search for attorneys, even ranking above named lawyer directories. The study also revealed that “70 percent of prospective […]


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Tampa, FL (Law Firm Newswire) July 17, 2014 – In 2014’s June/July Issue, BLF takes a two-pronged approach to maximizing your law firm’s business potential. With strategies to attract, accommodate and keep your web visitors, BLF helps lawyers reach out to prospective clients. Then, to build your firm from within, the issue covers new technologies and new mindsets to enhance your expertise and marketing impact. This issue’s feature advises legal marketing teams to “Design for All.” More and more seniors are heading online – in fact, they belong to the fastest-growing web demographic. Yet few websites cater to their unique […]


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