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San Francisco, CA (Law Firm Newswire) July 7, 2017 – Bigger Law Firm Magazine provides a map of marketing and technology strategies in the latest issue, available today. In the feature story, Brendan Conley dives into “client journey mapping,” a big-picture approach to marketing that will help firms develop a cohesive, end-to-end strategy. The client journey technique puts the client’s evolving relationship with the firm at the forefront. The firm’s marketing needs change at each successive stage of this relationship, from discovery and consideration to decision and engagement, and finally to lasting loyalty. BLF shines its Product Spotlight on Lawcus, […]


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In the latest issue, Bigger Law Firm Magazine explores tech updates for the home, office, and courtroom, plus sharp legislative analysis from legal experts. San Francisco, CA (Law Firm Newswire) May 3, 2017 – Bigger Law Firm Magazine readers: Get ready for more insightful analysis on tech, policy, law, and marketing. In the feature article, Jason Bland offers a look into day-to-day use of two popular smart device systems: Google Home and Amazon’s Alexa, also known as Echo. Readers are treated to a point-by-point comparison of the two offerings, covering features from home automation to entertainment to calendar integration. But […]


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San Francisco, CA (Law Firm Newswire) March 29, 2017 – Bigger Law Firm magazine is now available for download on Amazon Kindle as a user-friendly ebook. For just $0.99, readers can download BLF issues directly to their e-reader, iPad, phone or other mobile reading device using the Kindle app, and enjoy reading BLF on the go. The magazine, formatted specifically for Amazon Kindle, offers a user-friendly experience that allows readers to interact with each issue with ease. How Lawyers Can Use Artificial Intelligence and Machine Learning: Bigger Law Firm Magazine Volume 44 is the first BLF issue to be published […]


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San Francisco, CA (Law Firm Newswire) January 19, 2017 – Bigger Law Firm magazine is back with another issue packed with technology and online marketing analysis through the lens of the legal industry. In the feature article, Ryan Conley presents a retrospective of the top cybersecurity stories of 2016 and finds the hidden details that put the headlines in perspective. From election hacks to computers held for ransom to botnets that may be running on your own home router, these crises seem to happen with alarming regularity. Conley gets to the technological heart of the matter and breaks down what […]


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San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients. Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach […]


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San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people. In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people. Brendan Conley considers the question […]


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San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology. In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition. Attorneys […]


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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel. Clearly communicate complex issues Before a potential client is ready […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company. Co-Founder Christopher Kazor who now serves as a Director on Adviatech’s board said, “SEO has drastically changed over the last decade and I’m proud of how Adviatech has been able to predict changes and stay ahead of the industry.” In online marketing, 11 years is a long […]


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San Francisco, CA (Law Firm Newswire) December 30, 2015 – The new issue of Bigger Law Firm magazine features an article about Google’s “RankBrain,” a part of the company’s search algorithm that is a form of machine learning, or artificial intelligence. Ryan Conley explains how it works and its implications for the future of web design, content creation, and smart search. Machine learning means empowering computers to alter their own programming, Conley says, and RankBrain is doing just that. Although human engineers manually approve all changes before activating them, the process promises to deliver faster and perhaps better tweaks to […]


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San Francisco, CA (Law Firm Newswire) December 16, 2015 – The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing. Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding […]


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San Francisco, CA (Law Firm Newswire) December 11, 2015 – An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content. In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm’s marketing team: to draw prospective clients to the firm’s website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will […]


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San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow. When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm’s Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services. SEO […]


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San Francisco, CA (Law Firm Newswire) October 15, 2015 – In the September issue of Bigger Law Firm magazine, Kerrie Spencer explains how a new product called Lítera SmartSend can help prevent firms from committing major email errors, such as sending clients’ confidential information to opposing counsel. Such an egregious error would be in violation of the ABA Model Rules of Professional Conduct. A technology company called Lítera designed the Microsoft Outlook add-in that can help protect client confidentiality and simultaneously increase productivity. SmartSend provides a safe and secure environment in which attorneys who are sending emails along with confidential […]


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San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]


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San Francisco, CA (Law Firm Newswire) September 30, 2015 – The Bigger Law Firm magazine discusses in its latest issue ways in which law firms can integrate interactive features to enhance their website and ultimately convert more clients. A website’s interaction with site visitors is a key component to ensuring a higher conversion rate of visitor to client due to the interactive content’s ability to convey more information more effectively. Although many websites have interactive components integrated into their site, many law firms’ websites do not. A website may have a contact form or the ability to comment on a […]


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San Francisco, CA (Law Firm Newswire) September 28, 2015 – An article in the new issue of The Bigger Law Firm magazine says that shorter content on law firm websites may actually rank higher than longer content in search engine results pages. In his “SEO Obiter Dicta” column, legal marketing expert Jason Bland questions the conventional wisdom that lengthy content is looked upon more favorably by search engines. Bland indicates that since Google’s Panda update, which devalued webpages that provided no real user value, many in the search engine optimization (SEO) field have assumed that short content is less valuable. […]


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San Francisco, CA (Law Firm Newswire) September 24, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) concentrates on how to master the art of storytelling and storymaking in order to establish connections with one’s future clients. Dipal Parmar describes the value of relating a narrative that is authentic, consistent and memorable, and that will help create a brand for one’s firm. In addition, she discusses the importance of setting the correct tone in one’s story to elicit a certain response from the readers of one’s blog posts, photos and videos on social media that a […]


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San Francisco, CA (Law Firm Newswire) September 21, 2015 – The findings of a new Custom Legal Marketing Lab report challenge the widespread view that law firm websites with large backlink portfolios tend to outperform ones with smaller portfolios. Titled “Does the Top Ranking Website Have More Links?,” the study analyzed the backlinks of law firm websites that naturally ranked first and second in Google search results for each of the major metropolitan regions of the United States. Law firms practicing in areas such as personal injury, bankruptcy and estate planning were examined. The Legal Marketing Lab research team found […]


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