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Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients. San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website. Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about […]


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San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine. In the feature article, “Dissecting Google’s Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company’s evaluation program comes in, and the Guidelines teach evaluators […]


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San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company. Co-Founder Christopher Kazor who now serves as a Director on Adviatech’s board said, “SEO has drastically changed over the last decade and I’m proud of how Adviatech has been able to predict changes and stay ahead of the industry.” In online marketing, 11 years is a long […]


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San Francisco, CA (Law Firm Newswire) December 30, 2015 – The new issue of Bigger Law Firm magazine features an article about Google’s “RankBrain,” a part of the company’s search algorithm that is a form of machine learning, or artificial intelligence. Ryan Conley explains how it works and its implications for the future of web design, content creation, and smart search. Machine learning means empowering computers to alter their own programming, Conley says, and RankBrain is doing just that. Although human engineers manually approve all changes before activating them, the process promises to deliver faster and perhaps better tweaks to […]


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San Francisco, CA (Law Firm Newswire) December 16, 2015 – The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing. Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding […]


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San Francisco, CA (Law Firm Newswire) December 11, 2015 – An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content. In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm’s marketing team: to draw prospective clients to the firm’s website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will […]


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San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow. When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm’s Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services. SEO […]


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San Francisco, CA (Law Firm Newswire) October 28, 2015 – The last issue of Bigger Law Firm magazine helps attorneys and law firms learn how to ensure their websites are not only user-friendly but search-engine-friendly as well. In an article titled “Technical SEO Audits Demystified,” writer Brendan Conley provides an in-depth look at the importance of search engine optimization against the backdrop of the ever-changing landscape of online marketing. Conley encourages firms that are hoping to boost their position in Google’s rankings to look beyond the design and content of their website. Through a step-by-step guide to performing an SEO […]


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San Francisco, CA (Law Firm Newswire) October 15, 2015 – In the September issue of Bigger Law Firm magazine, Kerrie Spencer explains how a new product called Lítera SmartSend can help prevent firms from committing major email errors, such as sending clients’ confidential information to opposing counsel. Such an egregious error would be in violation of the ABA Model Rules of Professional Conduct. A technology company called Lítera designed the Microsoft Outlook add-in that can help protect client confidentiality and simultaneously increase productivity. SmartSend provides a safe and secure environment in which attorneys who are sending emails along with confidential […]


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San Francisco, CA (Law Firm Newswire) October 9, 2015 – The latest issue of Bigger Law Firm magazine tells attorneys how to develop an engaging and memorable web presence to connect with visitors. In the feature article, “Mastering the Art of Storytelling and Storymaking,” Dipal Parmar explains how building a story for your firm’s brand creates an emotional connection with potential clients and fosters growth. Parmar examines four elements that contribute to a compelling brand story. When a firm’s story reflects its true values, it evokes authenticity. Memorability can be achieved by emphasizing a firm’s motivations. Consistency means making a […]


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San Francisco, CA (Law Firm Newswire) September 30, 2015 – The Bigger Law Firm magazine discusses in its latest issue ways in which law firms can integrate interactive features to enhance their website and ultimately convert more clients. A website’s interaction with site visitors is a key component to ensuring a higher conversion rate of visitor to client due to the interactive content’s ability to convey more information more effectively. Although many websites have interactive components integrated into their site, many law firms’ websites do not. A website may have a contact form or the ability to comment on a […]


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San Francisco, CA (Law Firm Newswire) September 28, 2015 – An article in the new issue of The Bigger Law Firm magazine says that shorter content on law firm websites may actually rank higher than longer content in search engine results pages. In his “SEO Obiter Dicta” column, legal marketing expert Jason Bland questions the conventional wisdom that lengthy content is looked upon more favorably by search engines. Bland indicates that since Google’s Panda update, which devalued webpages that provided no real user value, many in the search engine optimization (SEO) field have assumed that short content is less valuable. […]


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San Francisco, CA (Law Firm Newswire) September 24, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) concentrates on how to master the art of storytelling and storymaking in order to establish connections with one’s future clients. Dipal Parmar describes the value of relating a narrative that is authentic, consistent and memorable, and that will help create a brand for one’s firm. In addition, she discusses the importance of setting the correct tone in one’s story to elicit a certain response from the readers of one’s blog posts, photos and videos on social media that a […]


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San Francisco, CA (Law Firm Newswire) September 21, 2015 – The findings of a new Custom Legal Marketing Lab report challenge the widespread view that law firm websites with large backlink portfolios tend to outperform ones with smaller portfolios. Titled “Does the Top Ranking Website Have More Links?,” the study analyzed the backlinks of law firm websites that naturally ranked first and second in Google search results for each of the major metropolitan regions of the United States. Law firms practicing in areas such as personal injury, bankruptcy and estate planning were examined. The Legal Marketing Lab research team found […]


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San Francisco, CA (Law Firm Newswire) August 20, 2015 – Get a glimpse of the future of search engine optimization services by looking at the concept of WaaS — website as a service. The tech industry is always evolving, and it comes as no surprise that the latest spin on the concept of SaaS (software as a service) is likely to apply the success of that model to web design. Savvy law firms will want to get out ahead of this new development. Until recently, the software used to run computers was generally a one-time purchase per version, with a […]


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San Francisco, CA (Law Firm Newswire) August 11, 2015 – The most recent issue of The Bigger Law Firm magazine (BLF) discusses the importance of information governance as a way for law firms to effectively and efficiently manage their large amounts of data. In this issue, James Ambroff-Tahan explores the ways in which information governance can help law firms gain control over their data and thereby operate with more efficiency and reduced costs. Law firms have traditionally been part of a very paper-intensive industry that one might expect to embrace the digital world. Ambroff-Tahan writes that as challenging as it […]


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San Francisco, CA (Law Firm Newswire) August 7, 2015 – The latest issue of The Bigger Law Firm magazine (BLF) explores several tools law firms can use to improve their online outreach to clients. In the issue, Brendan Conley reviews Paper.li, a news aggregation site that can help law firms, as well as other businesses, find and share the right content. Conley outlines some of the biggest content marketing needs of law firms: Content must be topical and in plentiful supply, while also of high quality and of interest to readers. All content creation and social media use must be […]


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San Francisco, CA (Law Firm Newswire) August 4, 2015 – Finding an attorney online with the assistance of a legal app is not new. However, new additions to the market are increasing competition, particularly in the mobile app niche. Information technology is not a term solely related to software engineers, app developers or search engine optimization. These days, mobile technology has become a companion to, and in some cases almost replaced, the conventional tower for online searches. EmPower is one such application that may appeal to online users wanting to find an attorney quickly. Online searching for everything from best […]


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San Francisco, CA (Law Firm Newswire) July 28, 2015 – The latest issue of The Bigger Law Firm magazine provides an in-depth look at Client Relationship Management (CRM) systems for law firms. BLF helps attorneys and law firm marketers take advantage of the latest strategies and technologies for connecting with clients. In this issue, Ryan Conley gives a broad overview of various types of CRM systems, from simple online tools to full-fledged CRM software suites. When people think of CRM software, they may think of law firm management software, and that is certainly an important tool in managing client relationships. […]


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San Francisco, CA (Law Firm Newswire) July 22, 2015 – The latest issue of Bigger Law Firm magazine offers cutting-edge analysis of technology issues relevant to law firms in the Internet age. In this issue, Justin Torres examines HTML5, the latest version of the computer language used to create websites. This version was recently finalized and represents the first complete overhaul since HTML4 was finalized in 1997. Torres starts by pointing out new, simplified “elements,” or discrete bits of code, that not only make the HTML language easier for humans to read, but also easier for search engines to distinguish […]


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