» Print Marketing

San Francisco, CA (Law Firm Newswire) March 28, 2014 – Custom Legal Marketing’s new Legal Marketing Lab digs in to their vast library of stats to see how many visits it takes to convert a lead. To find out how many times a visitor visited a law firm’s website before contacting them, the Adviatech company that works with midsized to large law firms, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S. The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A […]


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Participants are paid to review branding material and provide feedback on proposed designs. San Francisco, CA (Law Firm Newswire) March 18, 2014 – When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group. To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) […]


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The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks. San Francisco, CA (Law Firm Newswire) March 13, 2014 – The newest addition to Adviatech’s portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff. Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice […]


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They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company. San Francisco, CA (Law Firm Newswire) March 4, 2014 – Last year, Google’s Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google’s changes, law firms have begun to see search engine strategies from a public relations and content perspective. It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and […]


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Tampa, FL (Law Firm Newswire) February 20, 2014 – The January/February issue of Bigger Law Firm, a magazine for attorneys, guides its readers to new tech solutions for challenges as old as the law itself. From new features on familiar platforms — including Facebook’s updated Insights analytics, expanded use for Bing Local and the best new NAS solutions — to entirely new innovations in e-discovery and presentation, BLF helps your firm to simplify, update and grow. Today, diverse local listings are more important for law firms than ever — especially now that Apple’s Siri has paired up with Microsoft’s Bing […]


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Tampa, FL (Law Firm Newswire) December 13, 2013 – Marketing experts give legal professionals a double-dose of New Year’s strategies in December’s Second Anniversary Issue. This month, the pages of Bigger Law Firm Magazine are packed with the plans your firm needs to stand out amidst new Google algorithms, to manage online reviews and legal blogging, to analyze the legal ramifications of the end of DOMA Section 3, to achieve effective, affordable trial demonstratives and to find fresh solutions for your clients’ data security and storage. To thank current readers and to welcome new ones, this issue is completely free […]


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Tampa, FL (Law Firm Newswire) November 13, 2013 – The November issue of Bigger Law Firm offers expert advice to attorneys seeking to streamline their presence online. This month’s release addresses the best ways to rethink your website content, to unite your business listings and contact information, and to choose the software and products that will make your day the simplest it can be. Search algorithms are changing; Google wants authors to write in order to help humans, not to impress search engines. In November’s feature, “Saying More With Less,” Kristen Friend encourages readers to rethink their approach to website […]


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Tampa, FL (Law Firm Newswire) October 21, 2013 – The October issue of Bigger Law Firm, a magazine for attorneys, marketing experts cover how to create the best infographics, how some attorneys are strategically using webinars, how to take advantage of online directories, feed readers, email privacy protections and digital business cards. In October’s feature, “Creating Infographics That Work” Brendan Conley and Kristen Friend look at how the eye-catching and sharable visual marketing opportunities remain a largely untapped market for attorneys. Infographics have become increasingly popular in the past several years as a technique for quickly presenting concepts in a […]


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The Bigger Law Firm magazine looks at Google’s Link Schemes, the ese of virtual offices, how to use YouTube’s One Channel for marketing and double authentication for enhanced website safety in the new September issue. Tampa, FL (Law Firm Newswire) September 17, 2013 – The September issue of Bigger Law Firm, a magazine for attorneys, marketing experts cover everything from Google’s latest attempts to shut down “unnatural” links via their Link Schemes update, the increased use of virtual offices, two helpful new notetaking apps, why some lawyers are using Hangouts, YouTube’s One Channel, how double authentication can save firms a […]


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New guidelines the attorney plugin for WordPress hopes to improve quality of law firm listings within Lawyer Plugin’s Peer-to-Peer network. San Francisco, CA (Law Firm Newswire) August 23, 2013 – In an effort to maintain and enhance quality listings in their peer-to-peer directory, Lawyer Plugin, the innovative, free WordPress plugin for attorneys and law firms, has established strictly enforced peer-to-peer network terms. “Developers are maintaining the strictest quality controls possible to ensure the peer-to-peer network is consistently useful and of high quality,” stated lawyer Plugin senior developer Justin Torres. “All of the peer-to-peer listings are verified by staff and additions […]


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Tampa, FL (Law Firm Newswire) August 13, 2013 The August issue of Bigger Law Firm, a magazine for attorneys, looks at how attorneys are using video to enhance and expand their marketing efforts, explains how Google Analytics can help target leads and determine site pitfalls, charts how the Cloud can be instrumental in solving storage issues, tries out two new inbox management tools, explores Tumblr, questions if Google has banned press releases for SEO purposes, and maps out a system for managing firm leads. Video production by individual lawyers and by all manner of law firms is at an all-time […]


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Tampa, FL (Law Firm Newswire) July 18, 2013 -The July issue of Bigger Law Firm, a magazine for attorneys, looks at how the SEO landscape has changed once again, offers expert advice on the best presentations for juries, breaks down how social media can help with group engagement, gives tips on how to have an attorney profile which connects with prospective clients, suggests how Yelp.com can work for firms, and compares two new case evaluators. In Bigger Law Firm magazine’s July feature, “Into The Future of SEO,” Ryan Conley explains that the SEO firms and the SEO-focused clients who have […]


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Law firms and attorneys wanting to figure out how Google Penguin 2.0 is going to effect their search engine marketing must pick up the June issue of the Bigger Law Firm magazine. Tampa, FL (Law Firm Newswire) June 18, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at Google’s tools and how that continues to affect marketing efforts, how a shared language helps site designers and attorneys work together, untangling seemingly inscrutable web statistics, and the latest in mobile personal assistants. This month’s feature, “Plus, Rank and Authorship: Three Google Tools Your Marketing Needs […]


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Tampa, FL (Law Firm Newswire) May 15, 2013 – The latest issue of Bigger Law Firm, a magazine for attorneys, looks at integrated marketing strategies, how to leverage the latest changes at YouTube with One Channel, working with WordPress plugins, honing professional writing skills, building blog readership, hardware tools for mobile lawyers, and purchasing the right stock imagery licenses. This month’s feature, “Integrated Marketing Strategies,” by Brendan Conley, looks at how changing technology is altering the marketing landscape for law firms. These days, says Conley, attorneys need a comprehensive plan which includes a number of different marketing avenues. In “Ask […]


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COSTA MESA, Calif. (Law Firm Newswire) May 8, 2013 – James Publishing introduces a free Education Center for lawyers with a focus on practical guidance and forms that can be put to immediate use. This content is provided through eBooks and eGuides, and is available at www.JamesPublishing.com The eBooks are several hundred pages long and include detailed book and chapter contents plus an index. The eGuides are shorter and less formally produced. All files are delivered instantly in Microsoft Word. Lawyers only need to enter their email address to receive an emailed link to the files. The Education Center by […]


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Tampa, FL (Law Firm Newswire) February 22, 2013 – Law firms that want to know what web designs are hot and what designs will not work in 2013 should pick up the February issue of Bigger Law Firm, a magazine for attorneys. This issue delves into the latest trends versus fads on website designs. The trends the magazine focuses on is responsive design, typography, social integration, and branding. The February issue of the lawyer magazine also discusses effective direct mail campaigns. The article goes on to explain that marketing pieces sent in the mail are great ways to get lead […]


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San Francisco, CA (Law Firm Newswire) December 6, 2012 – The law firm marketing and attorney website provider, SEO | Law Firm, announced the start of their year end promotion which will save law firms up to $500. As law firms plan next years marketing budget, SEO | Law Firm, is continuing a tradition that started 5 years ago. The company, owned by marketing firm, Adviatech Corp., saves its best sale for the end of the year and is closing 2012 with the largest discount ever offered. Jason Bland, one of Adviatech’s co-founders and manager of the company’s law firm […]


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Tampa, FL (Law Firm Newswire) November 13, 2012 – One year after it launched as a print publication, the Bigger Law Firm magazine is offering digital subscriptions and selling single issues for AmazonKindle. Last year, the Bigger Law Firm magazine’s premier issue hit mailboxes. That month, hundreds of lawyers received the publication for the first time. Today, thousands of attorneys and law firms across the United States have learned from BLF Magazine, pushing the legal marketing publication to expand to new outlets. In BLF’s 13th issue titled “1 Year,” magazine founder Jason Bland discusses the reasoning behind starting the magazine […]


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Tampa, FL (Law Firm Newswire) September 13, 2012 – Lawyers who want to stay competitive in an evolving market will benefit from the September issue of Bigger Law Firm, a magazine for attorneys. The latest issue looks at ways to modify best practices in order to respond to increased competition and growing client expectations. “Several factors, including an uncertain economy and an abundance of new attorneys, are coming together to create something of a perfect storm that many firms are finding they cannot avoid,” said Bigger Law Firm staff writer Kristen Friend. As a result, some law firms are beginning to […]


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Tampa, FL (Law Firm Newswire) August 17, 2012 – Lawyers who want to harness the power of the mobile web to grow their practices need to pick up the latest issue of Bigger Law Firm, a magazine for attorneys. The August magazine addresses a growing trend where people are using mobile devices to access the web, even when they are in close proximity to their laptop or desktop. The article outlines easy ways for law firms to ensure their mobile website provides a great experience for all users. “Attorneys do not want to miss out on a growing segment of […]


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