Lawyer Magazine, BLF, Highlights Bold and Critical Strategies in January Issue to Increase Law Firm Results

Tampa, FL (Law Firm Newswire) December 30, 2011 – Bigger Law Firm, a magazine for attorneys, kicks off its January 2012 publication packed full of legal marketing and branding strategies. In its popular Virtual Impression column, Ross Fishman of Fishman Marketing is interviewed and sums up the approach lawyers should be taking in the year ahead.

This is a great time to be bold,” said Ross Fishman. “Firms that market more aggressively in this recessionary economy achieve more results than competitors. Otherwise, you are missing a big opportunity to take your firm to the next level. Marketing is not just the business of making pretty pictures; it is about driving revenue and showing market leadership.”

Fishman goes on to explain the importance of slogans to catapult a law firm to be known by the greater public. Speaking of the power of short phrases, the January issue also delves into how to capitalize on the brevity of Twitter to increase law firm marketing campaigns and upcoming events. Twitter is a fast and effective way to reach the site’s 58 million users and future clients.

“The January issue will invigorate your marketing efforts in 2012,” said Bigger Law Firm’s editor Krystina Steffen. “Last year’s success of the magazine launch and the results it has already created for subscribers who implement the strategies mentioned make the magazine a must read for attorneys and legal marketing departments.”

The first issue of the new year also emphasizes the importance of effective lawyer website designs. Bigger Law Firm pays homage to VW’s “Think Small” campaign and shows how white space can make your website more readable, attractive, and convert viewers into clients. The magazine also explores how to create an online media room to attract good press. itunes podcasting and setting up a virtual office is demystified so that law firms can do more with their marketing dollars and make a positive impact on their revenue.

“Resolve to make 2012 the time when your firm maximizes its marketing campaigns online and offline,” said Steffen. “The key is to be consistent, be aware of the latest tactics, and commit to high-quality best practices. The magazine is a quick read and will give you inspiration to do just that.”

Readers that subscribe also receive a free Law Firm Newswire press release for every month of subscription. To learn more about how to build a Bigger Law Firm™, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

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