WordPress Powers Half of Nation’s High-Ranking Personal Injury Websites

CLM Lab chart showing what top ranking personal injury websites have in common.

San Francisco, CA (Law Firm Newswire) April 14, 2015 - While it may not be breaking news that WordPress is popular, a new Custom Legal Marketing Lab report shows how popular the content management system is on sites that reach the top of search results.

Custom Legal Marketing recently published a report outlining the “Characteristics of the Top Two Ranking Personal Injury Websites in U.S. Cities.” For each of America's largest metro areas, the research team in the Legal Marketing Lab specifically reviewed the personal injury law firm websites that naturally ranked in the top two positions in Google search results.

The team considered commonalities – including responsive layouts, custom designs and content management systems – in their examination. The report was based on the auto accident subset of personal injury keyphrases, which the study called “America’s most competitive legal keywords.” In many of the reviewed cities, the pay-per-click value of these keywords exceeded $100 per click.

Content management returned the biggest surprise in their results. Even given prior awareness of its popularity, WordPress dominated the elite group of high-ranking websites beyond expectations. Half of the top-two-ranking personal injury websites in the country are using WordPress as their content management system. This, in turn, reveals a critical peace of data for law firms: not only are American lawyers adopting the popular content management system frequently, they are achieving high rankings with it.

The study did not reveal a clear second place winner for content management systems. The other half of reviewed websites currently use a variety of content management systems using HTML files without a backend system.

The open-source WordPress was not the only version of the popular platform that appeared in the report, either. The paid, hosted version of WordPress was the most popular do-it-yourself site builder appearing in the top results for the reviewed competitive terms. While only five percent of reviewed websites are presently using a do-it-yourself solution, the group is dominated by the hosted WordPress service.

The study is available on the Custom Legal Marketing website and the Custom Legal Marketing to Go App available on Google Play and the Apple App Store.

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