» 2010 » October

Why Lawyers Should Mix Politics with Press Releases

Posted on: Oct 25, 2010

Sending routine press releases about your law firm is a crucial part of your law firm marketing. It gives your law firm exposure to an audience immediately after it goes live. However, newsworthy events may not happen at a pace fast enough to keep up with your press release schedule.

In slow periods, you can turn to other news and provide professional commentary.

If new legislation is in your state senate or house of representatives, or the U.S. Congress, write a press release about how it relates to your clients. In fact, you can get political in your news releases as long as (more…)

Posted in Legal Marketing, Press Release Writing and tagged , , , , , , ,

Writing Legal News Headlines that Attract Readers

Posted on: Oct 18, 2010

As part of our month long celebration of Law Firm Newswire’s official public launch, we are going to be giving tips on getting more readers to your press releases. Today, it is all about the headline.

When reading a newspaper or online news source, you are hit with a page full of headlines that vie for your attention. When you send a press release about your law firm, it’s important to write a headline that is going to grab readers.

Let’s say an estate-planning attorney is doing a seminar on the reinstatement of the estate tax in 2011. A headline such as “Lawyer (more…)

Posted in Legal Marketing, Press Release Writing and tagged , , , , , , ,

Law Firms Turn to Press Releases to Get New Cases

Posted on: Oct 11, 2010

As many lawyers focus on getting new clients and reaching their firm’s growth goals, they turn to the one law firm marketing tool that never goes out of style. The news.

News releases are an investment in your law firm marketing that help to advance other parts of your legal marketing strategy.

Here are a few examples:

1) You optimize your website for a group of keyphrases. A press release will be able to hyperlink keyphrases in the body of its content, which reflect the keyphrases you are optimizing for. So if you are optimizing for the phrase “Seattle divorce lawyer”, your press release (more…)

Posted in Legal Marketing, Press Release Writing and tagged , , , , , , ,

Online News is Better for Attorneys

Posted on: Oct 8, 2010

The majority of press releases submitted to traditional news outlets are ignored unless your law firm is already large and recognizable.

The morning newspaper has now been replaced by online news sources and this means your law firm can more easily connect with its audience.

By drafting news releases to communicate with your prospective clients, your firm gets to write interesting stories that can spark interest in the people and businesses your firm wants to attract. You can use masked case examples and really engage with your audience.

The old days of being dependent on a journalist picking up your story and giving your (more…)

Posted in Legal Marketing, Press Release Writing and tagged , , , , , , ,

Lawyers Should Use Press Releases to Communicate Directly with New Clients

Posted on: Oct 1, 2010

The most important part of Law Firm Newswire’s service is getting law firms like yours in the news. The goal of course is not to get into your local newspaper or television station but rather, online news. This can be more valuable than regular news because you get to control the message and communicate directly with your target market.

For example, if you are a divorce lawyers in Denver, a press release sent to the local media discussing how the right prenuptial agreement can avoid future litigation would probably not get any attention. However, an online news release titled, “Denver Divorce Lawyer (more…)

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , , ,