» Law Firms Turn to Press Releases to Get New Cases

Law Firms Turn to Press Releases to Get New Cases

Posted on: Oct 11, 2010

As many lawyers focus on getting new clients and reaching their firm’s growth goals, they turn to the one law firm marketing tool that never goes out of style. The news.

News releases are an investment in your law firm marketing that help to advance other parts of your legal marketing strategy.

Here are a few examples:

1) You optimize your website for a group of keyphrases. A press release will be able to hyperlink keyphrases in the body of its content, which reflect the keyphrases you are optimizing for. So if you are optimizing for the phrase “Seattle divorce lawyer”, your press release should hyperlink that word to your home page as this helps reiterate to Google that your website is relevant to “Seattle divorce lawyer”.

2) Building on the hyperlinks in your press release, the story is now syndicated to large general news sites but also published on niche legal networks and blogs. Plus, your press release can be further targeted to go out to websites that have a complimentary audience to your practice area.

3) Online news never goes away. When you submit a press release online, it gets syndicated, published, re-published, and passed around a network of web properties all publishing your news and content within. This content stays on the web forever.

4) Credibility. If potential clients are searching for an attorney and they keep running across your news on a variety of websites they visit to learn information about their legal issues, it makes an incredible impression. Exposure leads to credibility and credibility leads to conversion.

Routine news releases about your law firm should be released on a regular basis. They help improve search engine optimization, they help you law firm gain exposure, and they ultimately can help you build a bigger law firm.

Create a free Law Firm Newswire account before October 31 and you will be registered to win a free Premium Press Release Distribution and Podcast Reading ($270 value). Three winners will be selected on November 1.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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