» Lawyers Should Use Press Releases to Communicate Directly with New Clients

Lawyers Should Use Press Releases to Communicate Directly with New Clients

Posted on: Oct 1, 2010

The most important part of Law Firm Newswire’s service is getting law firms like yours in the news. The goal of course is not to get into your local newspaper or television station but rather, online news. This can be more valuable than regular news because you get to control the message and communicate directly with your target market.

For example, if you are a divorce lawyers in Denver, a press release sent to the local media discussing how the right prenuptial agreement can avoid future litigation would probably not get any attention. However, an online news release titled, “Denver Divorce Lawyer Helps Prevent Post Marriage Litigation,” would talk directly to your target audience.

Some lawyers may be concerned that they are not newsworthy. However, that is simply not true.

Whether you think so or not, your practice area is newsworthy. What you do, who your clients are – all of that is important. A legal news release about what your law firm is doing, a case you are involved with (if you can discuss it publicly) or even something that is just good advice, can be spun into a news article that gets distributed and drives targeted traffic to your website.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , , ,

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