» 2010 » November

Sharing the Cases You Win in the News

Posted on: Nov 29, 2010

If you want prospective clients to see you as a successful law firm, you should share your law firm’s successes.

Press releases for cases won are probably one of the best ways to instill confidence in your potential clients. Every state bar has its own guidelines, so you should check with them prior to publicly releasing case results.

Most people are going to Google your law firm’s name when deciding whether or not to work with you. Even if they find you by search for a keyphrase, they are still going back and searching for your name. If you have released a (more…)

Posted in News Publishing and tagged , , , , , , ,

Where Legal News Releases Go

Posted on: Nov 15, 2010

We are huge fans of attorney press releases. They put your law firm in full control of your public message. They eliminate the middleman (newspaper editors) and give you an outlet to promote your law firm. But after you write a press release and submit it, where does it go?

As a law firm, you really don’t want an “anywhere and everywhere” strategy. You need a healthy mix. With Law Firm Newswire, there are three types of distribution in every release.

Large National Distribution – This includes nationwide exposure large news sources like Google News. This gets your headlines in front of many (more…)

Posted in News Publishing and tagged , , , , , , ,

There is No I in News

Posted on: Nov 8, 2010

Getting your legal news read is what it is all about. First, you need to distribute your news through a powerful distribution like Law Firm Newswire’s network.

But this week’s tip is not just about plugging the fastest growing press release distribution service gaining attention of law firms across the nation (LawFirmNewswire.com). Instead, it is about becoming widely read by following some rules.

You want to make your news sound like news. It needs to read like the pages of a national newspaper, authoritative and clear. Make your content relevant to the reader.

Here are a few rules to follow:

There is no You.

News is (more…)

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , , ,

Your Law Firm’s News Should Sound Like News

Posted on: Nov 1, 2010

Writing press releases for your law firm can sometimes be difficult. Perhaps the most difficult time to write a popular press release is when your law firm actually has newsworthy data to release.

What makes a press release interesting is the relevance it has to an audience. For example, if you are hosting a seminar in your office, you may immediately think that the topic should be about when and where then list credentials of the hosting attorney.

But what pushes a press release from a press release to relevant news is the added data you provide.

Let’s take a pertinent topic like foreclosure (more…)

Posted in Legal Marketing, News Publishing, Press Release Writing and tagged , , , , , , ,