» There is No I in News

There is No I in News

Posted on: Nov 8, 2010

Getting your legal news read is what it is all about. First, you need to distribute your news through a powerful distribution like Law Firm Newswire’s network.

But this week’s tip is not just about plugging the fastest growing press release distribution service gaining attention of law firms across the nation (LawFirmNewswire.com). Instead, it is about becoming widely read by following some rules.

You want to make your news sound like news. It needs to read like the pages of a national newspaper, authoritative and clear. Make your content relevant to the reader.

Here are a few rules to follow:

There is no You.

News is not meant to be conversational, it is meant to be news. While you should draft the topic of a press release around the reader, you should not talk to the reader using “you”, “we”, or “I”, outside of quotation.

A few examples:

Wrong
When you are involved in a divorce, your house is going to be listed as a joint owned asset.

Correct
Those involved in a divorce will have to list their house as a joint owned asset.

Wrong
Statistics show a rise in motorcycle accidents. If you are a biker, the highway is becoming a riskier place to be.

Correct
Statistics show a rise in motorcycle accidents. For bikers, this means the highway is a riskier place to be.

Wrong
We see this every day. Your company’s assets are at risk every time you provide a service without a substantial contract in place.

Correct
The law office of Smith & Smith deals with contract law on a daily basis. Attorney John Smith says “Every time you provide a service without a substantial contact in place, you put your company’s assets at risk.”

Getting out a conversational tone may seem a little odd at first, but the response you get from a news sounding press release is worth the extra time and effort.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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