» Where Legal News Releases Go

Where Legal News Releases Go

Posted on: Nov 15, 2010

We are huge fans of attorney press releases. They put your law firm in full control of your public message. They eliminate the middleman (newspaper editors) and give you an outlet to promote your law firm. But after you write a press release and submit it, where does it go?

As a law firm, you really don’t want an “anywhere and everywhere” strategy. You need a healthy mix. With Law Firm Newswire, there are three types of distribution in every release.

Large National Distribution – This includes nationwide exposure large news sources like Google News. This gets your headlines in front of many readers nationwide and encourages syndication. With syndication of your legal news comes more links back to your website, which helps your search engine ranking.

Regional Distribution – Regional distribution is where your news is displayed on local news sites, local blogs, and local websites. Through local media outlets like Topix and LocalSpur, your news is displayed on websites that are related to your city.

Practice Area Distribution – Every practice area has a different market. Aside from nationwide exposure, regional exposure, and lawyer specific networks like LawLink, practice area specific blogs and resources pick up news related to their respective practice area. This puts your headlines in front of a targeted niche market.

The average headline on Law Firm Newswire is picked up 2,500 times in the first week of a news release. Many headlines are picked up 5,000 to 10,000 times. Catchy titles and professional content are key to solid distribution. But it is good to know that your news is not only being read but going out to the right readers.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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