» To Quote or Not to Quote in Law Firm News Releases

To Quote or Not to Quote in Law Firm News Releases

Posted on: Dec 28, 2010

A press release or news release is supposed to be on a topic of interest related to your law firm. However, some firms find it challenging to strike a balance between information from the anonymous third party writer and quotes from personnel and attorneys within the firm.

There really is not a golden rule to follow. If the attorney is commented on a large public case, then their comments will be the topic of the news release, therefore requiring more quotes from the attorneys. If the news release is about an event, then details about the event, its location, time, and so on, should be the center focus of the release. In that case, quotations may not be appropriate at all.

What quotes do offer is an opportunity to use the personal words such as “I”, “you”, “we”, etc. You do not want these words outside of quotes. If there is something an attorney wants to say directly to the news release reader, it should be done in quotes.

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