Writing the Right Stuff for Legal Press Releases

When writing a press release for your law firm, you should focus on topics that will convert readers into new cases. An online press release is more for the direct reader than the press. Historically, press releases would go to newsrooms and possibly be picked up by a journalist. The journalist would interview the company that submitted the press release and write a story.

In today’s modern world of news distribution, you eliminate the middle-man by submitting your news directly to the public. Readers will find your story on Google News, Topix, social networks like Twitter and Facebook, and sometimes thousands of other websites. Therefore, your press release needs to be written more like a news story and less for the press.

Focus on the parts of your story that will trigger a positive reaction with your target market. Include quotes from attorneys in your firm that speak directly to the person or company with which you want to work.

If your news speaks to your target market, your press release will be a powerful marketing tool to bring new clients into your firm.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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