» Mailing Address in Press Releases Can Help Local SEO

Mailing Address in Press Releases Can Help Local SEO

Posted on: Mar 28, 2011

One of the items that Google looks for when determining local profile rankings is the citation of the business’s information on other websites. The other websites that carry the most weight are other local engines (Yelp, Superpages, Yahoo! Local, etc). However, other websites mentioning your business information also help. That is where press releases come in.

If Google sees your law firm’s information on many websites and local search engines, it verifies the validity of your contact information.

Say your information is as follows:

Law Firm Name, LLP
1234 Winning Cases Ave
Tampa, FL 33602

Google seeing that in just their Google Places profile does not give them confidence. However, making sure that information reads EXACTLY the same on other websites will help your Google Places placement.

Therefore, in your press releases, always include your law firm’s name, address, phone number, and website exactly as they appear in your Google Places profile. As your press release syndicates to other websites, the matching profile information (your firm name, address, etc) will also syndicate, thus stamping your information across the web and lending your profile more credibility.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.



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