Keywords Can Lift Performance of Attorney Press Releases

The success of a press release is measured by the response it receives. That response depends on the number of readers exposed to the press release. This is a combination of network and keywords.

While Law Firm Newswire publishes each press release to a large network of sites and distribution centers, many of those locations are keyword based. Places like Google News and Topix show press releases relevant to search queries. With Topix, region is also a factor. If your press release properly utilizes popular (and relevant) keywords, your press release will receive more readers.

Always try to include a keyword in the title of the press release and reiterate that keyword once or twice within the news release body. This helps optimize your news much like you optimize your website.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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