» 2011 » May

How Newspapers in Other Cities Help Your Firm

Posted on: May 31, 2011

Recently, Law Firm Newswire announced an expansion of their distribution network. Now, all press releases are published on websites like Business Insider, The Boston Globe, the San Francisco Chronicle’s sfgate.com, and 47 other major news outlets.

Shortly after the release, many Law Firm Newswire regulars asked us how a newspaper in another city is going to help their law firm.

Local newspapers now serve a national audience. As many people turn to Google News in the morning, they read a wide array of news stories from all over the world. San Francisco has 808,000 residents as of the last census. However, sfgate.com (San (more…)

Posted in News Publishing and tagged , , , , , , ,

Expanding Distribution Puts Press Releases on Popular News Networks

Posted on: May 23, 2011

The value of publishing your law firm’s news online is that it can be easily syndicated, reach a large audience in a very short amount of time, and assist in your link building to help your search engine optimization.

As Law Firm Newswire continues to expand, we have added over 50 high profile news websites to our full news publication list. This means, your press release is published on these networks in its entirety… links included.

From the San Francisco Chronicle, Boston Globe, and CBS Money Watch to newspapers such as the Kansas City Star, television networks like KUTV 2News in Utah, and (more…)

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To Question or Declare in Your News Title

Posted on: May 16, 2011

Take a look at Google News or the headlines of your local paper. Question marks are everywhere. Sometimes they can be distracting to the reader, so it it important to exercise your questioning with caution.

Traditionally, question marks have been used to make the reader curious enough to read the article. But with so many bloggers, journalists, and ragemongers sending content to the web, the question mark is working overtime and not really standing out.

If you are going to use a question mark in your legal news release titles, make sure your news answers the question. Also, avoid outrageous questions that (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Should You Leave Press Release Writing to the Professionals?

Posted on: May 9, 2011

While many law firms produce their own press releases, others leave it to marketing professionals. Is there an advantage?

A law firm that understands the difference between online news releases and traditional wire ready press releases can successfully write optimized press releases. However, if a firm is new to the practice, they should have a writer produce it for them.

News releases are more target audience oriented than traditional press releases. You want your news to be read by someone that will hire your law firm. This requires a slightly warmer tone than something meant to land on a news editor’s desk. (more…)

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