» 2011 » July

The Cure for the Summertime News

Posted on: Jul 25, 2011

July is the only month out of the year when every school on a traditional schedule in the United States is out. Families are traveling, offices have various employee vacation schedules to juggle, and the pace of life seems to move a little slower than normal.

Of course, a marketing plan should never sleep, so it is important to keep your law firm in the news even throughout the slower times of year. The best way to do that is through seminars. We have encouraged the use of seminars in the past as ways to get in the news while also marketing (more…)

Posted in Legal Marketing, Press Release Writing and tagged , , , , , , ,

Giving Your Time Means Getting Media Exposure

Posted on: Jul 18, 2011

When lawyers donate their time to community organizations or to provide free seminars, it makes a great press release. With Law Firm Newswire’s growing list of media outlets like Google News, LawLink, and news sites like SFGate.com, Business Insider, About.com, and 200 others, such community oriented news gives your law firm a positive image when prospective clients are learning about your firm.

However, the traditional goal of press releases (that is, getting a write-up in the press) is still alive. Many local journalist rely on news oftentimes from Google Alerts and less so on stale press releases that clutter their desk. When (more…)

Posted in News Publishing and tagged , , , , , , ,

Real Time Results from Press Releases

Posted on: Jul 11, 2011

Attorneys often wonder what value press releases may bring to their marketing plan. The answer is instant traffic.

When a press release is posted via Law Firm Newswire, it goes out to the growing list of distribution sites, social networks, news outlets, Google News, and other news aggregators. The result is instant traffic. When a law firm’s press release is widely distributed and based on useful information, it can yield a traffic surge lasting several days.

Since news is time sensitive, the news becomes less relevant with searches as it gets older. However, as your news circulates and gets syndicated, it also (more…)

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