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The Approach to Immediately Increase Web Traffic

Posted on: Sep 26, 2011

Press releases provide law firms with links, exposure in news and social networks, and credibility. But they also provide something very valuable – immediate web traffic.

Once your law firm’s press release goes live it is immediately syndicated through the Law Firm Newswire distribution network. As it is published on the 230 news outlets, emailed to LFN subscribers, published in Google News, shared on over a dozen social networks, and picked up by niche practice area publishers, something inevitably happens. Your press release is read and your website gets unique visitors.

Doing a press release on a bi-weekly schedule will give your firm (more…)

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A Compelling Title for a Powerful Press Release

Posted on: Sep 19, 2011

Perhaps the most important element of your law firm’s press release is its title. The title is going to affect placement in Google News, readership in third party news publications that pick it up, and general interest in your article. You certainly want to get it right.

You want to find a nice balance between a keyword rich title and a news friendly title. For example, a title like “Smith & Smith Personal Injury Lawyers Help Victim of Personal Injury Get Compensation for Her Injury” may look like a keyword rich press release but it looks more like spam than an interesting (more…)

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Law Firm Newswire Yields the Most Referred Traffic

Posted on: Sep 12, 2011

Recently, SEO | Law Firm reviewed the August statistics for all of their legal marketing clients that utilize Law Firm Newswire. While the exact numbers are still being calculated, thus far nearly 98 percent report Lawfirmnewswire.com as the largest referrer of traffic to their law firm’s website.

This does not include the referral traffic coming from third party websites and news sources in Law Firm Newswire’s powerful distribution network.

The study also shows a correlation between press release titles and local regional traffic. News releases that include the city of the law firm in the press releases received more traffic from their local (more…)

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