» Regional Titles Help Bring in Local Traffic

Regional Titles Help Bring in Local Traffic

Posted on: Oct 10, 2011

Most attorneys focus on one particular city or region or a short list of top cities nearby the firm. To get the most valuable traffic from your press releases, include the targeted city in the title of the release.

Many city-oriented websites pull content from Topix and Google News based on the city name. If you have a press release that is titled “John Smith is a 2011 Super Lawyer” that might miss out on local syndication.

However, if you instead say “Boston Personal Injury Lawyer John Smith is a 2011 Super Lawyer”, you not only get a good keyword in the title but also gain exposure to city-targeted websites that you would have missed out on had you left the city out of the title.

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