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When Prospective Clients Search for You by Name

Posted on: Nov 28, 2011

Much of what we do is focused on getting people to find your law firm when searching for a lawyer. However, once they find you, talk to you, and seriously consider hiring your firm, they do a little digging.

Before becoming a client, they are sure to search for your law firm’s name. When they do this, are they going to see a few legal directories or something that shows you are industry leader? Press releases can help make that happen.

When you send out press releases on a network like Law Firm Newswire, your news goes into hundreds of news outlets. (more…)

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News Release Meets News Presentation

Posted on: Nov 14, 2011

Online news distribution offers many benefits above the traditional press release method. One of them is the ability to submit multimedia elements with your news.

Of course a strong headline and valuable news release will attract more readers and more traffic to your website. However, with the news release you can add some additional elements that makes you stand out and may help you convert more readers to new clients.

Law Firm Newswire’s Empowered News Release plan not only supports videos with your press release but also PowerPoint presentations. You can create a brief PowerPoint presentation that is easy to follow without (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Speak Softly and Carry a Big Headline

Posted on: Nov 7, 2011

News is read via many outlets. Millions of newspapers are still printed and delivered every day. Magazines are published. Tablets and iPads retrieve news items related to the reader’s interest, cell phones sound off notifications, and emails are opened.

But nobody reads everything that is presented to them. They read what catches their eye.

To attract the more attention with your press release, really spend time with your headline. Think about the keywords someone used in Google News. Think about how your news relates to your target audience to grab their attention. A news article reader will convert because of an (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,