» How Press Releases Help the Multi-Practice Firm

How Press Releases Help the Multi-Practice Firm

Posted on: Jan 16, 2012

Firms that offer multiple practice areas face a lot of challenges when optimizing their websites. This is especially true for multi-lawyer firms that have diverse and unrelated practice areas where multiple lawyers focus on different fields. While this may be an SEO challenge, press releases can easily use this situation to drive targeted traffic to the diverse law firm’s website.

Press releases drive traffic based on the relevance of the topic. So a law firm that offers bankruptcy, personal injury, and divorce can submit multiple news releases with multiple lawyers commenting on their area of expertise. If properly titled and optimized, the press release will rank well in online news outlets for the region and practice area, and thus drive targeted traffic to the firm’s website.

So round up the diversified minds in your law firm and start spreading the news.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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