» 2012 » February

How Twitter Distributes Your News

Posted on: Feb 27, 2012

We like to talk about the big news outlets that pick up press releases from Law Firm Newswire and how they send thousands of visitors to attorney websites like yours. But there is one source that also yields a great deal of readers and that’s Twitter.

When your law firms submits news, it is tweeted to the Law Firm Newswire’s network of Twitter followers. You can also tweet your own news to your group of followers, so do not think that your news is only going to people you already know. Interesting news grows legs.

When you post something on Twitter, your followers (more…)

Posted in News Publishing and tagged , , , , , , ,

Who Reads a Law Firm’s Online Press Release

Posted on: Feb 20, 2012

News releases are important but a lot of firms ask us, “who is going to read my news?”. It is a fair question but it doesn’t have a simple answer.

The audience your press release reaches is going to depend on the topic. When writing an online press release, do so in a way that communicates directly with your prospective clients. Write stories that are interesting to them. Pick topics that relate to their needs. You are not writing to an editor at a newspaper, you are speaking to a potential client.

Law Firm Newswire’s news releases get distributed to 220 (more…)

Posted in Press Release Writing and tagged , , , , , , ,

Not So Lonely at the Top

Posted on: Feb 13, 2012

Sure, press releases drive inbound links to your law firm’s website. Of course they build credibility as people research your firm and see you published on high-end news sites. But a solid news release can do something more…put your firm on top right now.

When a press release is published, you get immediate exposure online in news centers, Topix and more than 220 news distribution outlets and social networks. Since news is ranked on both topic and time relevance, new releases get pushed to the top immediately after release.

What goes up will eventually go down as more news comes out and pushes (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Is There Such a Thing as Too Many News Releases

Posted on: Feb 6, 2012

We encourage law firms to have a press release routine. Submitting news releases on a regular basis can keep traffic flowing to your site and build notoriety for your firm. But is there such thing as too many press releases?

The answer depends on the size of your firm and number of practice areas. A large law firm with 100 attorneys and 30 practice areas could send out a press release every day quoting a different group of lawyers and talking about a different practice area, whereas a smaller firm with a niche focus may only be able to come up with (more…)

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