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SEO Value of Press Releases After Recent Google Panda and Penguin Updates

Posted on: Jul 30, 2012

Last week, Lisa Buyer wrote an excellent piece on Search Engine Watch titled, “Can the SEO-PR Love Affair Survive After Panda & Penguin?”.

After Google Panda’s release last year, Law Firm Newswire’s parent company, Adviatech, held an idea summit for their key employees at the Tampa Club near their headquarters in Florida. The entire day was filled with exceptional food, wine and discussions about how the Google Panda updates were changing the online marketing world and how they would affect the value of press releases for search engine optimization. The entire team contributed solutions.

It became clear after last year’s updates that news (more…)

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Short vs Long Term Benefits of Press Releases

Posted on: Jul 23, 2012

Online news releases provide law firms with many benefits, some of which are immediate and some long term.

Short Term

The short term benefit of a press release is that ability to get exposure… right now. As soon as the press release hits the vast network of distributors from social networks, news websites and Google News, your news release can attract an impressive audience of readers and deliver traffic to your website.

Long Term

The long term benefits of a press release outnumber the short. First, with press releases being syndicated to a vast network of websites, your links within those press releases also get (more…)

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Linking the Right Words

Posted on: Jul 16, 2012

Instant exposure and a plethora of readers are two valuable benefits of submitting a press release online. But press releases also provide a key benefit for your search engine optimization goals.

Inbound links are very important for improving your search rankings. As your news release is syndicated, those links pointing back to your website are also syndicated, thus increasing the number of websites linking to your law firm’s website.

But it’s not just the number of links that are important. The words you choose to link matter, too. For example, if you are a custody lawyer in Portland Oregon, you do not (more…)

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