» Linking the Right Words

Linking the Right Words

Posted on: Jul 16, 2012

Instant exposure and a plethora of readers are two valuable benefits of submitting a press release online. But press releases also provide a key benefit for your search engine optimization goals.

Inbound links are very important for improving your search rankings. As your news release is syndicated, those links pointing back to your website are also syndicated, thus increasing the number of websites linking to your law firm’s website.

But it’s not just the number of links that are important. The words you choose to link matter, too. For example, if you are a custody lawyer in Portland Oregon, you do not necessarily want to hyperlink your law firm name or a generic “click here to learn more.” Instead, try to use “Portland custody lawyer” in the press release and hyperlink that keyphrase to your website.

Hyperlinking keyphrases will benefit your search engine optimization efforts more than just using a standard URL or linking your law firm’s name. Thus, the news release will give both a long term SEO benefit and immediate exposure.

To learn about sending legal news, attorney press release distribution, lawyer podcasting, or press release writing, visit LawfirmNewswire.com.

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