» Using News Releases to Improve Social Following

Using News Releases to Improve Social Following

Posted on: Aug 20, 2012

Online press releases give you the power to place your law firm’s name in hundreds of news sites and on thousands of blogs, speaking directly to your target audience. But the goal of news releases isn’t always about short term lead building. They can also be used to build your social following.

Facebook does not allow you to encourage your page visitors to “Like” you or become a Fan. When changing your Facebook page cover image, you agree to those terms. However, you can certainly give people a reason to “Like” you off of Facebook’s network, and that’s where press releases can help.

First, you need to offer something. You could give away something relevant to your practice. A book, a DVD, consultation, anything that will be of interest to your target clientele.

Next, you write a press release. A business law firm could give away an iPad by selecting one Facebook fan each month or each quarter. The news release could be “Los Angeles Business Attorneys Give Away iPads on Facebook.”

Your press release would then explain the details and link to your Facebook page. Each time an iPad is given away, you will announce it on Facebook but could also use that as another opportunity to send out a press release.

Giving away items or services can help build a following on Google Plus, Twitter, Facebook and other social networks. Press releases offer a unique way to market your law firm and encourage more social interaction.

To learn more, visit http://www.lawfirmnewswire.com.

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Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

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