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How long should a press release be?

Posted on: Oct 29, 2012

Press releases are generally 300-500 words, enough to introduce the story, introduce the law firm, share some information, and display a credible quote. But what about longer stories? Is there a benefit to writing 1,000-to-2,000-word news releases?

In spite of traditional wisdom, a recent study by Law Firm Newswire indicates a real advantage to word-heavy press releases. While looking at paid press releases submitted to Law Firm Newswire in the third quarter of this year, they found that longer press releases not only get more traffic, but also get syndicated (both headline and full-story syndication) by more out-of-network websites (websites that do (more…)

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Social Profiles Are Now Standard For Contact Information

Posted on: Oct 22, 2012

The power of online press releases is the ability to speak directly to your target audience. You can write a news story that connects to the concerns of your ideal client, and you can get your news read by the masses while controlling 100% of the message.

Including a press contact is still a good practice when submitting press releases online. The contact person, title, phone number, and email can help interested persons get in touch with your law firm. When including that contact information, think beyond editorial contacts and consider the consumer. In addition to including the standard contact information, (more…)

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The Press Release is About MY Law Firm

Posted on: Oct 15, 2012

Press releases about law firms can often times get more traffic if the firm puts less emphasis on the firm’s name.

There are two common types of press releases written by law firms. The first, is a release regarding winning a large case or getting a sizable settlement. The second is a release about adding a partner or new attorney to the firm.

When writing press releases about your law firm, you should still emphasize your keywords. For example, your news piece will attract more of an audience if the title says “New York Personal Injury Law Firm Adds Two Attorneys to (more…)

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The Keyword Balancing Act

Posted on: Oct 9, 2012

Using keywords in your press releases will help target your prospective clients. However, just as Google’s search engine has penalized websites that overuse keywords, Google News has undergone some changes of its own. Over usage of keyphrases in press releases will not help your ranking in Google News and may actually hurt it.

Just like when optimizing a website, the general rule of thumb is 1 keyword per 100 words. A press release with 400 words can support the use of 4 keywords. Also, don’t always link the full keyphrase to your website. It helps to diversify your link portfolio by sometimes (more…)

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Share Your Press Releases with Your Social Circle

Posted on: Oct 1, 2012

After your law firm releases news, it’s up to a newswire, like Law Firm Newswire, to get the word out, syndicate your headlines and harness the power of online media to drive readers to your news and visitors to your website. But, you can take it a step further.

If you are using LinkedIn, Twitter, Facebook or Google+, your law firm has an established network of followers. In addition to letting your press release distribute the newswire, you should share your press releases with your direct circle of friends and colleagues. By doing so, you encourage your network to share your news (more…)

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