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Use Keywords When Making an Announcement

Posted on: Nov 26, 2012

Attorney John Doe AnnouncementUsing keywords in your press release will help you attract a targeted audience of readers. When publishing press releases about standard announcements, do not miss opportunities to use keyphrases.

The most common announcement is the addition of a new attorney to a law firm. Most firms may at first be inclined to write a press release title such as:

John A. Doe Joins the Smith & Smith Law Firm

But who is John A. Doe and what does Smith & Smith do? Keeping in mind that you have about 10-12 words that you can place in a title before Google News abbreviates it, describe (more…)

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Write Your News from a Reporters’ Perspective

Posted on: Nov 12, 2012

When drafting a news release, some law firms might be tempted to treat it as a sales letter. However, to improve your syndication and readership, draft your press releases from a third party’s perspective.

Press releases that read like a news story written from the perspective of a reporter are more likely to be picked up by credible sources, which will not only improve your readership, but will also increase your backlinks. Write about your topic like it’s a story, not like it’s a sales pitch.

A common error is using first person language such as “we,” “our,” or “us.” Such words should (more…)

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The Law in the News

Posted on: Nov 5, 2012

News releases don’t always have to be about your law firm, they can be about how a law affects the clients that your law firm helps.

For example, estate planning and elder law attorneys can write a press release explaining how their clients would be affected if congress fails to prevent the estate tax from returning. Personal injury lawyers can write about limitations placed on medical malpractice claims in their state. Business lawyers can talk about how crowd-funding allowed through the Jumpstart Our Business Startups (JOBS) Act can help their clients.

Press releases are about building credibility for you and your firm. (more…)

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