Use Keywords When Making an Announcement
Using keywords in your press release will help you attract a targeted audience of readers. When publishing press releases about standard announcements, do not miss opportunities to use keyphrases.
The most common announcement is the addition of a new attorney to a law firm. Most firms may at first be inclined to write a press release title such as:
John A. Doe Joins the Smith & Smith Law Firm
But who is John A. Doe and what does Smith & Smith do? Keeping in mind that you have about 10-12 words that you can place in a title before Google News abbreviates it, describe either the new attorney or the law firm.
For example, our fictional law firm of Smith & Smith could be a personal injury firm in Seattle. So a keyword rich title may be:
Seattle Personal Injury Law Firm, Smith & Smith Welcomes John A. Doe
At 12 words, this title will appear in Google News in its entirety. Another way to squeeze in a keyword would be:
Seattle Personal Injury Attorney John A. Doe Joins Smith & Smith
At 11 words, that title also would fully display in Google News.
Just because your law firm is sending out a standard announcement-style press release such as introducing a new staff member, touting a successful case, or announcing a new office location, that does not mean you cannot use keywords to expand your readership.
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Posted in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution
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