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The Press Matters with Press Releases

Posted on: Jan 28, 2013

press interview with lawyerA lot of time is spent focusing on how online press releases can directly engage with your target audience. Unlike the traditional press release process, where you draft it and send it to an editor and hope it gets picked up by the press, your online release allows your firm to speak directly to potential clients.

But your press release shouldn’t ignore the press. In fact, media outlets are paying more attention to social networks and online news than ever before.

Understanding the power of the press, Law Firm Newswire posts news releases to offline databases like LexisNexis, CEDROM-SNi, Cengage Gale, Copyright (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Images and Video Boost Press Release Performance

Posted on: Jan 22, 2013

Press releases that include images can attract as much as 20 percent more traffic than a text-only release. As websites and content publishers become more visual, providing quality images with your news may encourage more readership on third-party sites.

Go beyond your law firm’s logo and include photographs. Logos may make your news look like an advertisement, whereas photographs give the press release a more genuine news look.

The next time your firm sends a press release, include a few images to attract more readers.

To learn more, visit http://www.lawfirmnewswire.com.

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A Good Case of the Mondays

Posted on: Jan 14, 2013

Some see Monday as a blank slate and a fresh new start. A good Monday can mean a better, more productive week. Others see it as an uninvited interruption to a perfect weekend.

For press releases, there is no better day than Monday. After reviewing statistics from Law Firm Newswire, it was recently determined that press releases which went out on a Monday received an average of 8% percent more readers than those submitted Tuesday through Friday.

Of course, news happens every day and some topics will trend even on Sunday. Overall, press releases performed best Monday, Tuesday, and Thursday. Wednesday (more…)

Posted in News Publishing, Press Release Writing and tagged , , , , , , ,

Focus on Content First, Keywords Second

Posted on: Jan 7, 2013

Press releases should be written for your firm’s target audience. Too much emphasis on keywords will turn off your readers, but not including any keywords will prevent your release from being found.

It’s a challenging balance that must be achieved with each news release. You want your story to sound interesting and comfortable to read, but, at the same time, it has to include keywords if it’s going to be found.

To achieve this balance, focus on your story first. Why is it interesting? What is it about? Once you have the outline drafted, think about the words your target audience will (more…)

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