Focus on Content First, Keywords Second
Press releases should be written for your firm’s target audience. Too much emphasis on keywords will turn off your readers, but not including any keywords will prevent your release from being found.
It’s a challenging balance that must be achieved with each news release. You want your story to sound interesting and comfortable to read, but, at the same time, it has to include keywords if it’s going to be found.
To achieve this balance, focus on your story first. Why is it interesting? What is it about? Once you have the outline drafted, think about the words your target audience will use to find this story. Think about two or three strong keyphrases, then include those keyphrases appropriately in the body of the press release.
By focusing on the press release content as the top priority and then adding keywords around it, you can attract your target readers and have an easy-to-read, interesting press release.
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Posted in News Publishing, Press Release Writing and tagged attorney news release, attorney press release, lawyer news release, lawyer press release, legal news, legal press release, news distribution, press release distribution
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